Brisbane Festival
A comedy festival and a PR company walk into a bar…
Brisbane Comedy Festival
Public Relations
Spreading giggles and gags across Australia
Everyone needed a good laugh in 2021, so Brisbane Comedy Festival called on Aruga to help give people a case of the giggles.
There was nothing funny about our approach though, decisively leveraging media relationships and opportunities to achieve saturation coverage for Brisbane Comedy Festival.
Campaign highlights included Cal Wilson on The Project and a valuable pic opp in The Courier-Mail featuring Festival Director Phoebe Meredith and comedians Damien Power, Kevin Kropinyeri and Lloyd Langford. Who’s laughing now? In addition to this, we also
Results
613
media clips
7.79M
audience impressions
$2.6M
equivalent advertising value
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See under the bonnet
Winning Tactics
Worked with our contacts at ABC to develop a national multi-channel story across ABC Art Works and ABC Online, focusing on the impact of COVID-19 on comedy and the return to Brisbane stages.
Built relationships with each comedian to offer many voices to media to secure saturation coverage.
Leveraged the timing of Brisbane Comedy Festival to position it as the national return of live performances.
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