A right royal debut for a heritage-listed dame

The Princess Theatre

The Princess Theatre


The Princess Theatre

Cementing The Princess as the crown jewel in the Woolloongabba entertainment precinct

When Queensland’s oldest-standing theatre was ready to come out into society again, we fixed our tiara and said: “Yes, Ma’am”.

Aruga played the role of modern-day town crier to announce the revitalisation and public reopening of The Princess as a performance venue for live music and the arts and position the new owners as experts in restoring heritage venues and reimagining these historic buildings as vibrant arts precincts.

Building a brand from tone-of-voice guides and content pillars through to website copy, feature articles and complete media kits, Aruga was The Princess personified.

We achieved quality media coverage and raised awareness via paid social media to cement The Princess as the jewel in the crown in the burgeoning Woolloongabba entertainment precinct.



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Delve deeper into the strategy behind this work

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