Amplifying the great outdoors

Aruga packed its swag and partnered with the world’s largest provider of outdoor stays to get off the beaten track and find new ways to make Hipcamp a household backyard name.

With nothing off-limits, Aruga worked sock-in-boot with the team at Hipcamp to unearth unique storytelling opportunities, relevant news and events that our leaders could lend expert commentary to and like-minded brands to create exciting partnerships.

This approach saw Australian traffic increase 35.6% and the team celebrate their “biggest booking month ever” almost every month.

With a well-rounded campaign reaching industry and consumers, Aruga helped entice more people outdoors than ever before.