Brisbane Festival
An urban retreat in Brisbane City
The Westin
Hospitality
Tourism
Aruga makes a splash with leading luxury lifestyle resort
The Westin Brisbane enlisted Aruga to execute a strategic communications campaign to position the hotel and its acclaimed luxury amenities at the top of travellers’ must-visit lists.
Our multifaceted strategy encompassed everything from media relations and influencer engagement to immersive media famils, thought leadership profiling, copywriting of award submissions and special event activations.
With a flair for storytelling, we unveiled the hidden gems of the award-winning restaurant Settimo by Guy Grossi, divulged the secrets of serenity at Heavenly® Spa by Westin and tempted travellers to indulge in the ultimate relaxation at Nautilus Pool & Bar.
Delivering an impactful national media relations campaign solidified the hotel’s reputation of Brisbane City’s premier urban resort and contributed to the hotel and Settimo being nominated for and winning national awards.
Results
172
total earned media clips
18M
projected audience reach from editorial clips
11
media and influencer famils
33
famil media clips
20
famil social clips
3.31M
potential audience reach from famil social content
Deliverables
Media Relations
Positioned The Westin Brisbane as a leading luxury lifestyle resort in the heart of Brisbane, executing a comprehensive earned media campaign across local, drive, and national markets.
Copywriting
Crafted sparkling media materials, ensuring the clarity of key messages, compelling campaign media releases, brand content, winning award submissions and more.
Events and Activations
Served up onsite events for media and tourism stakeholders, showcasing Settimo by Guy Grossi as a leading Italian restaurant in Brisbane.
Influencer Support
Provided influencer engagement support, increasing brand exposure via social platforms across eleven influencer famils.
Winning tactics
Aruga unearthed new story angles creating fresh approaches to pitch the hotel’s restaurant and luxury amenities gaining stellar editorial wins included profiling opportunities for Settimo’s head chef, Alessandro Pizzolato.
A series of immersive media familiarisation experiences showcased the hotel’s award-winning offerings, resulting in top-tier coverage of Heavenly® Spa by Westin and Nautilus Beach Club, with special accommodation packages attracting key media wins including Brisbane Times, Escape, The Courier-Mail QWeekend, Style Magazines and 4BC Radio.
Aruga flexed our copywriting skills and delivered award submissions for the 2023 Hotel Management Awards for Hotel & Accommodation Excellence with Head Chef Alessandro Pizzolato winning Hotel Chef of the Year at the 2023 Hotel Management Awards.
Leveraging Guy Grossi’s visit to Brisbane in early November, Aruga amplified Settimo’s reputation by cooking up a series of events and earned media opportunities ensuring Guy’s plate was overflowing with media appearances and key stakeholder engagement opportunities.
“We have found a true partnership with Aruga. They have a deep understanding of the intricacies of the hotel and hospitality landscape. They have supported our commercial objectives and brought significant visibility to The Westin Brisbane, specifically our award-winning restaurant, Settimo by Guy Grossi. From state-wide TV segments and national media visits to local and drive coverage and influencer partnerships that reach our target audiences and support our bottom line, we are so pleased with Aruga's strategic counsel and execution. ”
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