An urban retreat in Brisbane City

The Westin



Aruga makes a splash with leading luxury lifestyle resort

The Westin Brisbane enlisted Aruga to execute a strategic communications campaign to position the hotel and its acclaimed luxury amenities at the top of travellers’ must-visit lists.

Our multifaceted strategy encompassed everything from media relations and influencer engagement to immersive media famils, thought leadership profiling, copywriting of award submissions and special event activations.

With a flair for storytelling, we unveiled the hidden gems of the award-winning restaurant Settimo by Guy Grossi, divulged the secrets of serenity at Heavenly® Spa by Westin and tempted travellers to indulge in the ultimate relaxation at Nautilus Pool & Bar.

Delivering an impactful national media relations campaign solidified the hotel’s reputation of Brisbane City’s premier urban resort and contributed to the hotel and Settimo being nominated for and winning national awards.



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media and influencer famils


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Media Relations

Positioned The Westin Brisbane as a leading luxury lifestyle resort in the heart of Brisbane, executing a comprehensive earned media campaign across local, drive, and national markets.


Crafted sparkling media materials, ensuring the clarity of key messages, compelling campaign media releases, brand content, winning award submissions and more.

Events and Activations

Served up onsite events for media and tourism stakeholders, showcasing Settimo by Guy Grossi as a leading Italian restaurant in Brisbane.

Influencer Support

Provided influencer engagement support, increasing brand exposure via social platforms across eleven influencer famils.

Winning tactics

Thumbs Up

Aruga unearthed new story angles creating fresh approaches to pitch the hotel’s restaurant and luxury amenities gaining stellar editorial wins included profiling opportunities for Settimo’s head chef, Alessandro Pizzolato.

Peace Sign

A series of immersive media familiarisation experiences showcased the hotel’s award-winning offerings, resulting in top-tier coverage of Heavenly® Spa by Westin and Nautilus Beach Club, with special accommodation packages attracting key media wins including Brisbane Times, Escape, The Courier-Mail QWeekend, Style Magazines and 4BC Radio.


Aruga flexed our copywriting skills and delivered award submissions for the 2023 Hotel Management Awards for Hotel & Accommodation Excellence with Head Chef Alessandro Pizzolato winning Hotel Chef of the Year at the 2023 Hotel Management Awards.

Rock On

Leveraging Guy Grossi’s visit to Brisbane in early November, Aruga amplified Settimo’s reputation by cooking up a series of events and earned media opportunities ensuring Guy’s plate was overflowing with media appearances and key stakeholder engagement opportunities.

Campaign highlights

Style Magazine’s October print edition a media spotlight on celebrity chef Guy Grossi and Settimo at The Westin.
Creator Michaela Cook was invited to The Westin’s Heavenly Spa, attracting 58.4K views on Instagram.
Escape magazine highlighted The Westin's Nautilus Pool as one of the top 30 spots to swim in Australia.
The Heavenly Spa activation at The Westin gained a feature on Visit Brisbane's Instagram, accumulating 23.4K views.
We have found a true partnership with Aruga. They have a deep understanding of the intricacies of the hotel and hospitality landscape. They have supported our commercial objectives and brought significant visibility to The Westin Brisbane, specifically our award-winning restaurant, Settimo by Guy Grossi. From state-wide TV segments and national media visits to local and drive coverage and influencer partnerships that reach our target audiences and support our bottom line, we are so pleased with Aruga's strategic counsel and execution. 
Brad Mercer | General Manager