Bringing a world-class world-first event to Brisbane

The world’s top action games flipped into Brisbane for a high-stakes competition

Nitro World Games drew elite athletes from across the globe to Brisbane’s backyard – Suncorp Stadium. The best in FMX, BMX, skateboarding and scooter battled for championship honours while pushing the limits with record-breaking attempts.

Aruga worked with Nitro Circus to promote Nitro World Games through PR activity, driving awareness of the event, spurring last-minute ticket sales and positioning Brisbane as a global destination for action sports.

Aruga captured the attention of the nation through national, state-wide, local and drive market media coverage, securing 362 clips across a short, sharp and action-packed three-week campaign.

Media success included vibrant imagery and news features across Channel Nine’s TODAY Show, NOVA 106.9FM Breakfast, The Courier-Mail and The Sunday Mail with nationally syndicated TV coverage.

Deliverables

Strategy

Aruga’s strategy included short-lead storytelling opportunities focusing on key categories including local media, pop culture, niche extreme sports publications and national lifestyle media.

Media relations

Aruga worked closely with our media partners to leverage national and local TV crosses.

PR Results

362

Media clips

264

TV Clips

7.5M

Audience reach

Winning tactics

Working with national and state-wide media to generate a diversity of powerful, syndicated coverage from feature stories and live-in-studio interviews to creative media stunts and press calls.

Using Nitro Circus’ national athletic talent to profile local heroes in targeted publications such as The Gold Coast Bulletin.

Engineering a creative media opportunity where BMX athlete Logan Martin flipped over the iconic Wally Lewis statue in front of Brisbane’s Suncorp Stadium.