As Australia’s first dedicated entertainment district, Fortitude Valley needs no introduction.
However, the popular live music precinct needed to spin a different tune to drive mid-week and weekend visitation and showcase its daytime offerings and unique indie retailers to a wider Brisbane audience.
Since 2019, Aruga has partnered with MyValley, a Brisbane City Council initiative to promote and support the Valley Malls precinct, to produce a monthly content suite of original articles, vibrant imagery and savvy social media and eDM content to entice visitors to eat, shop, play and stay in the Valley.
original blogs (2020-2021)
increase in pageviews and sessions (2021)
blog views in total (2019-2021)
organic Instagram posts (2020-2021)
organic Instagram Stories (2020-2021)
Highlighting the vibrant mix of traders and businesses in the MyValley precinct through high-quality visual assets, captured monthly.
Creating regular listicle-style blog content to showcase the breadth of Valley dining, shopping and entertainment experiences on offer.
Pivoting through a pandemic to deliver relevant and informative content that added value to the MyValley audience and supported local businesses.