Brisbane dines out

Brisbane Economic Development Agency


Major Events

Revealing Brisbane’s Best Dining Destinations through a month-long campaign.

Brisbane’s appetite was thoroughly satiated when Dine BNE City filled restaurants and bars across The City during a month-long food and drink festival.

As Dine BNE City returned to energise Brisbane for a third year, Aruga cooked up a storm of delicious content.

Developing a PR and influencer strategy, we dished up a targeted editorial pitch plan and a carefully curated guest list of the top foodie and lifestyle influencers in town.

We drafted mouth-watering blog content for Visit Brisbane’s website and delivered quality visual imagery, including reels and stills, to help key outlets tell the Dine BNE City story.

To keep things simmering across social media during June, Aruga were joined by some of Brisbane’s best content creators and influencers for bespoke dining experiences.

By delivering fresh content on platforms including Instagram and TikTok, we successfully encouraged bookings at Dine BNE City while reaching a broad and highly engaged audience.



media clips


potential reach




potential influencer reach


contra influencers and paid ambassadors



Aruga developed a program launch media release to pique early interest and shared key program elements and highlights across four appetising Visit Brisbane - The City blogs.

Strategy Development

Aruga developed an in-depth influencer and media relations strategy that informed our targeted approach across both landscapes.

Media Relations

Through strategic pitching, we profiled key restaurants, venues and hospitality talent, reaching an audience of 1.6M.

Influencer Engagement

By fostering relationships with key Brisbane influencers, we secured high-quality social content, reaching a potential audience of over 372K.

Winning tactics

Thumbs Up

Aruga developed a targeted editorial approach that included proactive media outreach and ongoing editorial liaison to maintain media interest throughout the month-long campaign.

Peace Sign

We coordinated a photographer to capture stunning images of the opening night event, FIRESIDE Food & Wine, which we shared with the media to spark interest.


We engaged Tessa Boersma as the event ambassador across both media relations and social media. We also engaged several key influencers to ensure social media was awash with delicious content. 

Campaign Highlights

Aruga secured a Courier Mail photo story highlighting the 2023 program and featuring key chefs and hospitality operators. This story ran on launch day, kicking the campaign off with a BANG!
Aruga secured, coordinated, negotiated and managed Tessa Boersma as a paid ambassador for Dine BNE City, leading to 37 stories with a total reach of 108,495.
Aruga worked closely with Chrisanthi and Meredith from The Weekend Edition to leverage a paid partnership, securing opportunities around FIRESIDE and Dine BNE City deals.
Aruga secured several features and listings with lifestyle publication, Style Magazine throughout the campaign and hosted the Style team at the official launch event.
Food and lifestyle influencers developed bespoke content throughout the campaign, seen by more than 300,000 social media users. Image: @Lady_brisbane Instagram reel.