![Brisbane Festival_Cover Photo](https://aruga.com.au/wp-content/uploads/2021/06/Brisbane-Festival_Cover-Photo-768x329.jpg)
Brisbane Festival
Arts
Major Events
Tourism
The enchanting tales of our childhoods jumped out of our bookcases and into our backyard when Fairy Tales took over the Gallery of Modern Art (GOMA). Exclusive to Brisbane, the exhibition explored centuries of beloved folk stories through art, design and film.
Strategic Event partner Tourism & Events Queensland engaged Aruga to leverage the Brisbane exclusive to position Brisbane as a world-class arts and cultural destination to interstate travellers.
Enlisting the help of two A-List influencers, Aruga secured Disney-obsessed content creator Olivia White and Australian top model Jesinta Franklin to experience the ultimate long weekend in Brisbane. With Fairy Tales at the heart of each influencer’s visit, Aruga curated bespoke famil itineraries that included the city’s best accommodation, dining and cultural experiences.
The campaign reached over 1 million people on Instagram across 8 Instagram posts and 56 total Instagram story posts – a Happily Ever After indeed!
influencers secured
total Instagram grid posts
total TikTok videos
total Instagram reach
total Instagram engagements
total sticker taps to @qagoma
sticker taps to @queensland
Liaised with and managed talent agreements to secure top-tier influencers to promote Fairy Tales and the best of Brisbane’s arts and cultural scene.
Developed personalised famil itineraries for each influencer, focusing on their alignment to venues and authentic experiences to share with their audiences.
Liasing with the best of Brisbane, coordinating opportunities with key venues, stakeholders and partners to ensure a seamless experience for each VIP guest.
Ideated and assisted in content creation for talent including photography, visual conceptualisation and copy development.