Creating magical moments for a major event, ‘Fairy Tales’

Influencer famils fit for a Princess

The enchanting tales of our childhoods jumped out of our bookcases and into our backyard when Fairy Tales took over the Gallery of Modern Art (GOMA). Exclusive to Brisbane, the exhibition explored centuries of beloved folk stories through art, design and film.

Strategic Event partner Tourism & Events Queensland engaged Aruga to leverage the Brisbane exclusive to position Brisbane as a world-class arts and cultural destination to interstate travellers.

Enlisting the help of two A-List influencers, Aruga secured Disney-obsessed content creator Olivia White and Australian top model Jesinta Franklin to experience the ultimate long weekend in Brisbane. With Fairy Tales at the heart of each influencer’s visit, Aruga curated bespoke famil itineraries that included the city’s best accommodation, dining and cultural experiences.

The campaign reached over 1 million people on Instagram across 8 Instagram posts and 56 total Instagram story posts – a Happily Ever After indeed!

Results

2

influencers secured

8

total Instagram grid posts

5

total TikTok videos

1M +

total Instagram reach

7,498

total Instagram engagements

478

total sticker taps to @qagoma

147

sticker taps to @queensland

Deliverables

Influencer Engagement

Liaised with and managed talent agreements to secure top-tier influencers to promote Fairy Tales and the best of Brisbane’s arts and cultural scene.

Media Famils

Developed personalised famil itineraries for each influencer, focusing on their alignment to venues and authentic experiences to share with their audiences.

Stakeholder Engagement

Liasing with the best of Brisbane, coordinating opportunities with key venues, stakeholders and partners to ensure a seamless experience for each VIP guest.

Social Media

Ideated and assisted in content creation for talent including photography, visual conceptualisation and copy development.

Winning tactics

Aruga engaged influencers that both personally and aesthetically aligned to the brand, resulting in authentic content and reaching the correct audiences.

Aruga leveraged our contacts across Brisbane to build VIP itineraries, showcasing the best of Brisbane and its newest attractions.

Aruga coordinated and managed a professional photoshoot on Opening Night to ensure both creators were able to capture unique, eye-catching content for their socials.