Brisbane Festival
Getting in on the act with a theatrical icon
La Boite Theatre
Public Relations
Raising the profile of Australia's longest running theatre company
Australia’s longest, continuously running theatre company, La Boite Theatre, needed a trusty stage partner to raise its profile locally and nationally. It’s a good thing Aruga doesn’t mind the spotlight!
Building on the momentum gained since 2017 for one of our foundation clients, Aruga delivered an integrated public relations and paid social media campaign for La Boite’s 2021 Season across mainstage productions and supporting activities that grabbed local and national attention.
Coverage highlights included national interest in the 35th anniversary production of Away in The Guardian and a behind-the-scenes segment on NITV with comedian Stephen Oliver for his show, Bigger & Blacker.
Backstage, Aruga’s design crew bolstered La Boite’s social media presence with a set of custom Instagram stickers that lifted the curtain on new ways for La Boite to engage with its audiences.
Results
507
media clips
25.7M
audience reach
319
national and interstate clips
19
social media ad campaigns
800K
people reached via ads
1.8M
impressions
$868K
equivalent advertising value
Deliverables
Social Media
Strategic social media advertising campaign for each mainstage show.
Written Materials
Development of media materials, including media releases, event listing copy and opinion editorials.
Design
Design of website advertising banners and custom Instagram stickers.
Delve deeper into the strategy behind this work
See under the bonnet
Campaign Highlights
Winning Tactics
By celebrating the 35th anniversary of Away, Aruga achieved national coverage that looked at the history of the play and promoted the upcoming production at La Boite on a national scale.
Our long-term retainer has allowed Aruga to position itself as the recognised press office for La Boite and build valuable media relationships on behalf of La Boite, resulting in consistent quality coverage.
Beyond promoting the mainstage shows, Aruga elevated La Boite’s position through several strategic tactics, including writing and distributing op-eds, profiling BTS employees and offering La Boite’s executive team as thought-leaders on key topics.
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