
Brisbane Festival
Arts
Major Events
Aruga was engaged for a fifth year by Brisbane Writers Festival (BWF) to deliver a proactive public relations campaign for its program of plot twists and page-turners.
With over 150 live events, Aruga liaised with high-profile Australian authors including Grace Tame, Stan Grant and Tim Winton plus international stars such as Irvine Welsh to secure quality earned coverage across national, statewide and local media.
Leveraging our strong relationships with arts and lifestyle media and strategically crafting story angles, our four-month campaign successfully generated event awareness and helped drive ticket sales for BWF.
Aruga took BWF to the top of the bestseller list, securing 557 media clips across broadcast, print and online media including ABC Q+A, NITV, The Weekend Australian: REVIEW, The Courier-Mail, ABC Radio Statewide Weekends, InQueensland, The Weekend Edition and Concrete Playground.
Now, that’s a happy ending!
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Aruga developed a strategic editorial approach, skillfully targeting a mix of national, state and local media with captivating angles and compelling stories. Aruga ensured unwavering media interest throughout every phase of the campaign.
Aruga developed a page-turning media release for Brisbane Writers Festival 2023, sourcing fresh quotes from newly appointed Artistic Director Jackie Ryan and profiling the Festival’s stellar program.
Aruga worked with media throughout the campaign to curate a diverse range of coverage including author profiles, exclusive interviews, photo opportunities, event listings and in-Festival media reviews.