Heart of Gold International Short Film Festival

Heart of Gold International Short Film Festival



Shining the spotlight on Australia’s biggest regional short film festival

Lights, camera, action! Aruga rolled out the red carpet and raised the velvet curtain on Heart of Gold International Film Festival, welcoming visitors back to Gympie after a two-year break.

With world premieres, award-winning films, workshops, podcasts, community singalongs, virtual reality painting lessons and a ‘ballgowns and boots’ opening night soirée, Aruga worked with Heart of Gold to celebrate the connection between regional Queensland and the global arts scene.

Aruga struck media gold by combining big name talent with a strong community focus to get the festival on the national radar and reach new audiences – 4.1 million to be exact!

Aruga’s strategic and targeted media activity commanded attention and kept the coverage rolling about Gympie’s golden spirit, long after the popcorn machine was packed away.

PR Results


Media clips


Potential Audience Reach




Pitch plan

Developed strategic editorial pitch plan to boost brand visibility on a national scale

Media Relations

Targeted editorial pitching to national, state and industry press for Heart of Gold and participating talent

Talent profiling

Showcased filmmakers' stories to highlight the importance of regional Australian filmmaking and secure high-quality storytelling opportunities

Winning tactics

Thumbs Up

Not even major flooding could drown Gympie’s golden spirit. Aruga showcased Gympie’s resilience and its unique regional Queensland experiences through event and talent profiling.

Peace Sign

From heartbreaking adversity to First Nations stories and Aussie classics, Aruga leveraged filmmakers’ stories with industry media to strengthen the position of regional filmmaking in the Australian and global arts and cultural sectors.


Aruga’s knowledge and relationships within the film industry run deep. This allowed us to curate timely stories featuring filmmakers and the festival to shine bright.

Securing an interview with Festival Director Jackson Lapsley Scott to discuss his colourful career and the magic of the festival on ABC Radio Brisbane Weekends.
Showcasing the festival’s wholesome family offerings with coverage in The Sunday Mail’s Factor X.
Reaching a youth audience via an ABC Radio Brisbane Evenings panel discussion where young filmmakers discussed breaking into the industry, particularly through music video production.
Securing a feature in The Sunday Mail’s Confidential with bona fide gold star Leah Purcell, an Australian screen icon and Festival Patron.

“Thanks to you and Aruga for all your work on the festival this year! It meant so much to the community to see things in the paper and hear things on the radio and we had so much positive feedback on how that added to the feeling of Gympie being a happening place.” – Jackson Lapsley Scott, Heart of Gold Festival Director