In an all-terrain effort by our trans-Tasman team, Aruga and BonBon put the pedal to the metal in facilitating Supercheap Auto’s inaugural Father’s Day Crafternoon across more than 330 stores in Australia and Aotearoa.
To help kids combine the thoughtfulness of a homemade gift with the practicality of a Supercheap Auto gift card, Aruga executed a three-pillared approach to bring the Crafternoon to life, which included the creation and management of 330 crafting kits, a proactive media relations strategy, and an army of brand-aligned influencers to create buzz through organic gifting.
media clips across Australasia, including syndications
potential audience reach
organic social audience reach
Engaging key influencers to drive awareness in the lead up to the Crafternoon.
Proactively pitching to key media and facilitating a full morning of Weather Crosses from a Crafternoon event.
Facilitation and management of event assets and supplies to bring the Crafternoon to life across Australia and Aotearoa.
Working with The TODAY Show to showcase the Crafternoon event to Australia before it kicked off a few hours later across the country.
Bringing the Crafternoon to the households of key family bloggers and influencers, encouraging them to show their audiences exactly what to expect at the event and increase awareness.
Bribing Aruga HQ with good beats and treats, to assist in assembling more than 330 craft kits.