Tourism and Events Queensland
Touches of gold
Lotte Duty Free
Event Management
Events
Events & Activations
Strategy
Celebrating a significant partnership
The celebration of the 10-year partnership extension between Brisbane Airport and Lotte Duty Free was a grand event. It gathered a wide range of stakeholders, including VIPs from Brisbane Airport, Lotte Duty Free, and various represented brands. BonBon expertly handled all aspects of the event, organising an official ceremony within the terminal and a glamorous evening cocktail party.
BonBon selected suppliers and curated experiences that engaged attendees and highlighted the future vision of the Lotte Duty Free store.
Custom signage, display systems, and entertainment were among the personal touches that contributed to the event’s success. Furthermore, BonBon coordinated the involvement of all represented brands at the cocktail party, including Le Specs, Jurlique, Whispering Angel, Woodford Reserve, Mumm Champagne, Hendrick’s Gin, and Marc Jacobs.
Results
21
suppliers
100
metres of gold vinyl
300
whisky samples
240
laps around Thomas Dixon Centre in the 360-degree booth
1
welcome robot
Deliverables
Creative Ideation
BonBon crafted the overarching creative concept, blending Lotte Duty Free’s global prestige with playful, high-impact moments tailored to the Brisbane launch, ensuring a premium guest experience that felt both celebratory and on-brand.
Events and Activations
Full-scale event management, overseeing all logistics, supplier coordination, and stakeholder communications to ensure a seamless experience from bump-in to guest departure, with every detail tightly managed to reflect Lotte’s premium standards.
Management
Stakeholder relationships across Lotte, Brisbane Airport Corporation, and suppliers were carefully managed through clear communication, tailored briefing documents, and comprehensive post-event reporting aligned to each partner’s priorities.
Winning Tactics
Cleared for Takeoff
Project management and stakeholder engagement were carefully navigated across a highly regulated airport environment, with layered approvals, brand requirements, and operational constraints managed through clear timelines, proactive communication, and detailed documentation to keep all parties aligned and on track.
Brand in Focus
Creative problem-solving and strategic supplier sourcing ensured every visual detail reflected Lotte Duty Free’s global brand identity, with premium finishes and custom styling tailored to the gala setting.
Seamless from Start to Finish
End-to-end event management and logistics were delivered across both celebrations, ensuring smooth operations, precise timing, and a premium guest experience at every touchpoint.
Moments That Matter
The guest journey was carefully mapped from arrival to farewell, with thoughtful touch points, including branded welcome moments, curated entertainment, and tailored gifts, designed to create a lasting impression and reflect Lotte Duty Free’s commitment to excellence.
