Piqueing Brisbane’s curiosity again

Curiocity Brisbane

Public Relations

Full STEAM ahead for a most curious campaign

Aruga plugged its PR and communications know-how into launching the inaugural Curiocity Brisbane in 2019, sparking imagination and innovation among media and visitors alike and positioning Brisbane as an all-ages interactive playground.

We drove momentum to another successful launch in 2020, before quickly transitioning to issues management when COVID-19 derailed the event just days before.

Back with a bang in 2021, Aruga returned to channel its inner-STEAM specialists, powering positive national coverage, visiting journalist famils, social media and VIP events.



pieces of media coverage (not including COVID cancellation coverage)


audience reach from PR coverage


estimated equivalent advertising value


paid social link clicks


organic social media impressions


estimated event participation (2021)


total visitor nights in Queensland (2021)


direct & incremental spending in Queensland (2021)

Delve deeper into the strategy behind this work

See under the bonnet