Masterpieces for the masses

Painting the perfect press campaign to drive buzz across South-East Queensland

Aruga’s public relations campaign for the Affordable Art Fair Brisbane was a work of art. With broad brushstrokes and an eye for detail, we orchestrated a standout campaign to launch the Fair’s inaugural Brisbane event and drive media buzz across South-East Queensland.

We painted Brisbane the Fair’s signature pink with a robust public relations campaign that made sure the event was on everyone’s radar. From hosting a media event for the announcement launch and engaging influencers and VIPs to leveraging our network for creative collaborations with like-minded locals and creating a suite of video content, Aruga ensured this campaign was picture-perfect.

The result? Brisbane’s inaugural Affordable Art Fair was a smashing success with Aruga securing more than 200 media clips to reach a potential audience of almost 6.8 million.

Results

207

media clips

6.78M

potential audience reach

96%

of coverage in top-tier outlets

86%

prominence rating

10,600

overall event attendance

5

cross-promotional opportunities

1

Video News Release (VNR)

Deliverables

Media Relations

Developing a strategic media relations campaign to amplify awareness and attendance, ensuring the Fair was on the radar of media, locals and visitors and attendance targets were hit.

Cross-Promotions

Leveraging Aruga’s network to secure collaborations with aligned local brands to forge unique partnerships to promote the Fair.

Influencer & VIPs

Developing an extensive VIP and influencer guest list of important arts and culture players and encouraging their attendance across the event weekend.

Events

Hosting a ‘Legend’s Lunch’ to create the ultimate media launch moment with Brisbane’s media movers and shakers.

Content Capture

Capturing a VNR to share with TV media and crafting a suite of social content for the Affordable Art Fair’s owned channels.

Winning tactics

Aruga crafted a strategic editorial plan that maximised media timeframes and Fair talent to showcase this new event to Brisbane audiences, resulting in feature articles in Brisbane Times, radio interviews across ABC and a gorgeous kids’ story in The Sunday Mail.

New to Brisbane, Aruga ensured the Affordable Art Fair made a splash across local media outlets by hosting a media lunch to introduce the team and preview the 2024 Fair, resulting in stellar media outcomes and long-lasting relationships.