Brisbane Festival
Noosa comes alive with a 10-day party!
NOOSA alive!
Arts
Major Events
Tourism
NOOSA alive! Festival brings national superstars and entertainment royalty to the Sunshine Coast
NOOSA alive! Festival, one of coastal Queensland’s most anticipated arts and cultural multi-day events, celebrated its 22nd anniversary with a vibrant program of epic events and premier performances in 2024.
Aruga was re-engaged for a second year to manage and deliver 2024’s high-quality media relations campaign, focusing on building event awareness and pushing drive, interstate and national audiences to attend the Festival.
Aruga’s media blitz resulted in 800 media clips – an incredible 237 per cent year-on-year increase in coverage – with editorial wins landing on Weekend Sunrise, The Courier-Mail, Brisbane Times, The Weekend Edition.
Results
800
media clips
1.6M
potential audience reach
$258K
advertising value equivalency
Deliverables
Media Strategy
Developed and executed a strategic media plan to secure editorial coverage across drive, state-wide and national media, spread event awareness, and push ticket sales.
Copywriting
Developed campaign materials for NOOSA alive! Festival including a program media release and supporting copy materials for a feature within The Sunday Mail.
Media Relations
Secured quality editorial wins across key drive, state-wide and national media by pitching the program announcement, artist profiles and bespoke event listings for the Festival.
Winning tactics
Aruga developed a strategic editorial pitch plan spanning print, online and broadcast opportunities at key campaign milestones. We secured high-quality coverage in top-tier media outlets by leveraging bespoke event angles and artist profiles.
Aruga worked closely with NOOSA alive! Festival and major stakeholders to efficiently coordinate coverage in target media including The Sunday Mail’s Factor X children’s feature and event listings in Urban List and The Weekend Edition.
Aruga secured a weather cross series with Weekend Sunrise to promote NOOSA alive! Festival. Aruga managed talent and vision for seven live crosses including key message briefings and run-sheets, resulting in excellent national promotion.
