Noosa comes alive with a 10-day party!

NOOSA alive!

Arts

Major Events

Tourism

NOOSA alive! Festival brings national superstars and entertainment royalty to the Sunshine Coast

NOOSA alive! Festival, one of coastal Queensland’s most anticipated arts and cultural multi-day events, celebrated its 22nd anniversary with a vibrant program of epic events and premier performances in 2024. 

Aruga was re-engaged for a second year to manage and deliver 2024’s high-quality media relations campaign, focusing on building event awareness and pushing drive, interstate and national audiences to attend the Festival.  

Aruga’s media blitz resulted in 800 media clips – an incredible 237 per cent year-on-year increase in coverage – with editorial wins landing on Weekend Sunrise, The Courier-Mail, Brisbane Times, The Weekend Edition.

Results

800

media clips

1.6M

potential audience reach

$258K

advertising value equivalency

Deliverables

Media Strategy

Developed and executed a strategic media plan to secure editorial coverage across drive, state-wide and national media, spread event awareness, and push ticket sales.

Copywriting

Developed campaign materials for NOOSA alive! Festival including a program media release and supporting copy materials for a feature within The Sunday Mail.

Media Relations

Secured quality editorial wins across key drive, state-wide and national media by pitching the program announcement, artist profiles and bespoke event listings for the Festival.

Winning tactics

Thumbs Up

Aruga developed a strategic editorial pitch plan spanning print, online and broadcast opportunities at key campaign milestones. We secured high-quality coverage in top-tier media outlets by leveraging bespoke event angles and artist profiles.

Peace Sign

Aruga worked closely with NOOSA alive! Festival and major stakeholders to efficiently coordinate coverage in target media including The Sunday Mail’s Factor X children’s feature and event listings in Urban List and The Weekend Edition.

Rock On

Aruga secured a weather cross series with Weekend Sunrise to promote NOOSA alive! Festival. Aruga managed talent and vision for seven live crosses including key message briefings and run-sheets, resulting in excellent national promotion.

Campaign highlights

Aruga achieved several event listings across The Weekend Edition for multiple programmed events.
Aruga secured an online feature with Scenestr on the Festival’s full program announcement, including spokesperson quotes from Festival Director Andrew Stafford.
Aruga coordinated a photo story with The Courier-Mail, promoting the final week’s program and including spokesperson quotes.
Aruga secured an incredible weather segment with Channel 7’s Weekend Sunrise, coordinating talent and vision for seven live crosses to promote the Festival nationally.