Brisbane Festival
Noosa comes alive with a 10-day party!
NOOSA alive!
Arts
Major Events
Tourism
NOOSA alive! Festival brings national superstars and entertainment royalty to the Sunshine Coast
NOOSA alive! Festival, one of coastal Queensland’s most anticipated arts and cultural multi-day events, celebrated its 22nd anniversary with a vibrant program of epic events and premier performances in 2024.
Aruga was re-engaged for a second year to manage and deliver 2024’s high-quality media relations campaign, focusing on building event awareness and pushing drive, interstate and national audiences to attend the Festival.
Aruga’s media blitz resulted in 800 media clips – an incredible 237 per cent year-on-year increase in coverage – with editorial wins landing on Weekend Sunrise, The Courier-Mail, Brisbane Times, The Weekend Edition.
Results
800
media clips
1.6M
potential audience reach
$258K
advertising value equivalency
Deliverables
Media Strategy
Developed and executed a strategic media plan to secure editorial coverage across drive, state-wide and national media, spread event awareness, and push ticket sales.
Copywriting
Developed campaign materials for NOOSA alive! Festival including a program media release and supporting copy materials for a feature within The Sunday Mail.
Media Relations
Secured quality editorial wins across key drive, state-wide and national media by pitching the program announcement, artist profiles and bespoke event listings for the Festival.