
Brisbane Festival
Arts
Major Events
Tourism
NOOSA alive! Festival, one of coastal Queensland’s most anticipated arts and cultural multi-day events, celebrated its 22nd anniversary with a vibrant program of epic events and premier performances in 2024.
Aruga was re-engaged for a second year to manage and deliver 2024’s high-quality media relations campaign, focusing on building event awareness and pushing drive, interstate and national audiences to attend the Festival.
Aruga’s media blitz resulted in 800 media clips – an incredible 237 per cent year-on-year increase in coverage – with editorial wins landing on Weekend Sunrise, The Courier-Mail, Brisbane Times, The Weekend Edition.
media clips
potential audience reach
advertising value equivalency
Developed and executed a strategic media plan to secure editorial coverage across drive, state-wide and national media, spread event awareness, and push ticket sales.
Developed campaign materials for NOOSA alive! Festival including a program media release and supporting copy materials for a feature within The Sunday Mail.
Secured quality editorial wins across key drive, state-wide and national media by pitching the program announcement, artist profiles and bespoke event listings for the Festival.