NOT NOW. NOT EVER. TOGETHER. Breakfast 2023

Aruga partners with Queensland Government to combat domestic violence

Aruga partnered with the Queensland Government to provide in-kind support for the 2023 Not Now, Not Ever. Together. Breakfast.

As part of an ongoing commitment to ending domestic and family violence (DFV), the Queensland Government hosts the annual event to educate and empower community and corporate organisations to take action against domestic and family violence.

A compelling panel discussion featuring influential advocates, survivors, ambassadors, and change-makers provided valuable insights into the behaviours fuelling coercive control at the event; led by domestic and family violence survivor Angie Jordan, featuring LGBTQ Domestic Violence Awareness Foundation Founder and Managing Director, Ben Bjarnesen BM, and survivors Corin Monteiro and Lucy Jinga Munzugu.

Aruga supported the initiative through earned media relations, to spread the word about the event and educate the wider community on domestic and family violence.

In addition, Aruga sourced prizes from several organisations for the raffle which raised much-needed funds for both Women’s Refuge South East Queensland and the North Queensland Combined Women’s Service.

Results

7

editorial stories

1.4M

potential reach

8

unique raffle prizes sourced

Deliverables

Public Relations

Created a public relations strategy to build brand awareness of the 2023 event.

Copywriting

Developed campaign materials, including the media release and event listing blurb.

Partnerships and Stakeholder Engagement

Coordinated eight raffle prizes from Affordable Art Fair, Brisbane Powerhouse, The Empire Theatre, The Little Red Company, The Cheesecake Shop, The Westin Brisbane.

Media Relations

Attended the event on-ground to manage TV media that attended the event and provided post-event vision for packages.

Winning tactics

Aruga collaborated with domestic and family violence victims and survivors to gain insight into their personal experiences, enabling us to pitch case study interviews for editorial opportunities.

Aruga played a pivotal role in devising a targeted pitch plan aimed at specific media outlets, coupled with editorial pitching and adept media liaison efforts.