One for the history books

Rewriting the narrative for Brisbane Writers Festival 2024

Aruga put pen to paper, delivering a record-breaking public relations campaign for Brisbane Writers Festival for the sixth consecutive year in 2024.

Working with leading international, Australian and local authors including Samantha Shannon, Louise Doughty, Anita Heiss, Holly Ringland and Dann McDorman, Aruga harnessed our extensive national and state-wide media relationships to cultivate talent opportunities resulting in 763 media clips, making the 2024 Brisbane Writers Festival one for the history books.

The 2024 publicity campaign resulted in a dazzling 37% year-on-year increase in overall media coverage and helped the Festival attract more than 15,000 visitors across the four-day event.

Results

763

media clips

18.5M

potential audience reach

194

national clips

378

state-wide clips

608

radio clips

15K+

tickets issued

Deliverables

Media Relations

From profiling big-name authors to managing visual media moments on-ground and pushing program announcements, Aruga secured a record-breaking amount of quality editorial opportunities with publications like QWeekend, ABC and Brisbane Times.

Winning tactics

Aruga leveraged our strong relationships with local and national radio programs to coordinate exclusive, in-depth interviews with headlining authors.

Aruga tapped into fandom trends, profiling the likes of Samantha Shannon and Louise Doughty for timely media opportunities.

Aruga orchestrated a stunning visual media moment with The Courier-Mail, showcasing local Brisbane-based authors who were making their Festival debut.