Painting a rainbow of hope

Keeping an important conversation going throughout the year

The LGBTQ Domestic Violence Awareness (DVA) Foundation is a not-for-profit organisation that supports LGBTQ+ victims and survivors of domestic violence and abuse through awareness, education and breaking down barriers to accessing help.

Aruga has worked closely with the Foundation since 2022 to drive its mission year round, supporting an always-on social presence through monthly content ideation, design, copy and implementation across Facebook, Instagram and LinkedIn.

Wearing our heart on our sleeve, we delightedly partner with the Foundation on additional campaigns where we flex our copywriting, graphic design and public relations skills.

Results (Apr – Sept 2024)

145

social media posts

549K +

organic post reach

1,661

new followers

2,497

landing page views

$0.16

average cost per clicks

20

media clips

2.5M

potential audience reach from media

Deliverables

Industry Research

Diving deep into industry research, trends and key calendar events to curate content that speaks directly to the audience.

Organic Social

Reviewing activity and top-performing content each month to deliver big-picture thinking before developing and implementing content across Facebook, Instagram and LinkedIn channels.

Paid Social

Boosting the Foundation’s presence and awareness in the market with paid social media campaigns.

Graphic Design

Supporting the Foundation with graphic design to turn powerful concepts into sparkling content for multi-purpose use, spanning social media content, toolkits and marketing materials.

Public Relations

Delivering reactive media relations campaigns, including activity for the Light Up the Night Gala, a world-first eLearning program and the Australian 2026 Census Statement.

Winning tactics

Our time spent scrolling Instagram and TikTok is well spent, enabling us to create timely, on-trend and relevant content for the Foundation’s engaged audience and attract new audiences by positioning the Foundation as a thought leader.

Aruga worked closely with the Foundation during a peak period of milestones to support with paid social activity via Meta. We delivered six click-worthy campaigns during the retainer period with paid activity, resulting in 105K+ reach, 420K+ impressions and 4K+ post engagements.

Our skilled in-house designer transforms important messages into digestible, edu-taining content to engage our audiences across social media and marketing materials.

Aruga developed a strategic public relations plan to accommodate crisis communications and reactive media moments, positioning LGBTQ DVA Foundation in the media spotlight for a good cause.