Pairing street cred with feet cred

Foot Locker


Making Melbourne into Australia's sneaker central

We were hit up to lock down the launch of the global streetwear giant’s first Australian Power Store in Melbourne, highlighting Foot Locker as the home of the freshest kicks and gear to a squad of industry heavyweights and high-quality influencers.

We swapped canapé snooting and Champagne fluting for something overflowing with more flavour and authenticity: a celebration of street culture beyond the court, laced with a lot of OG-ness and a little genius.



180 industry heavyweights and quality influencers in attendance at VIP launch event


editorial clips including national TV


impressions from media coverage


of die-hard fans queuing overnight

Delve deeper into the strategy behind this work

See under the bonnet