We were hit up to lock down the launch of the global streetwear giant’s first Australian Power Store in Melbourne, highlighting Foot Locker as the home of the freshest kicks and gear to a squad of industry heavyweights and high-quality influencers.
We swapped canapé snooting and Champagne fluting for something overflowing with more flavour and authenticity: a celebration of street culture beyond the court, laced with a lot of OG-ness and a little genius.
180 industry heavyweights and quality influencers in attendance at VIP launch event
editorial clips including national TV
impressions from media coverage
of die-hard fans queuing overnight
A launch day eve preview event for industry stakeholders and influencer VIPs to generate talkability ahead of opening.
Surprise and delights for guests including Triple J Unearthed star Boler Mani, influencer illustrator Sean Morris and Trophy Wife Nail Art.
Connecting with sneakerheads pre-launch via pop culture news outlets to ensure a line-around-the-block on opening day.