Powering towards an emissions-free future

Benzina Zero



Putting the pedal to the metal to launch an e-scooter start-up into the fast lane

When Benzina Zero approached Aruga to lead an electrifying new direction for the brand across media and advertising landscapes, our engines fired into high gear. 

The e-scooter start-up charged our creative batteries with its vision for an emissions-free future in on-road transport and a passion for its Italian-inspired fleet of electric vehicles. 

Aruga revved into action to amplify Benzina Zero’s brand voice ahead of launching its new range of all-purpose vehicles. We led the charge with a targeted social media competition to entice interest, strategic PR pitching to generate launch coverage and tailored social content packages to support dealerships.

The results? Supercharged engagement across socials, enthusiastic media coverage, digitally equipped dealerships and one lucky ‘Benzina Zero Hero’ winning an e-scooter for a year.

PR Results


media clips




in potential audience reach


share of voice

Social Results






competiton entrants


conversion rate




Content Production

Generated original copy and visual assets to implement across dealership and stockist social platforms.

Pitch Plan

Aruga developed a targeted PR strategy and pitch plan to secure coverage in key media outlets.

Social Competition

Coordinated and delivered a “Win a Scooter for a Year” competition across Meta platforms.

Winning Tactics

Thumbs Up

The “Win a Scooter for a Year” competition reached more than 39,000 people within 5km of local dealerships and enhanced brand awareness. It also generated more than 600 additions to Benzina Zero’s contact database.

Peace Sign

Leveraging key talent and assets to guide storytelling and generate national media interest.


Digging deep and discovering the client’s core values and story and then incorporating those details into the PR strategy, including the brand’s strong sustainability focus and its business success.

Campaign Highlights

Launching the “Win a Scooter for a Year” competition across social platforms to followers enthused about the brand, product and vision statement.
National syndication of a feature in The Australian, covering all key messages with 100% positive sentiment.
Attending the Benzina Zero launch event at EV Moto Brisbane to celebrate the brand’s passion, tenacity and commitment to an emissions-free future.