Brisbane Economic Development Agency
Powering towards an emissions-free future
Benzina Zero
Business
Retail
Putting the pedal to the metal to launch an e-scooter start-up into the fast lane
When Benzina Zero approached Aruga to lead an electrifying new direction for the brand across media and advertising landscapes, our engines fired into high gear.
The e-scooter start-up charged our creative batteries with its vision for an emissions-free future in on-road transport and a passion for its Italian-inspired fleet of electric vehicles.
Aruga revved into action to amplify Benzina Zero’s brand voice ahead of launching its new range of all-purpose vehicles. We led the charge with a targeted social media competition to entice interest, strategic PR pitching to generate launch coverage and tailored social content packages to support dealerships.
The results? Supercharged engagement across socials, enthusiastic media coverage, digitally equipped dealerships and one lucky ‘Benzina Zero Hero’ winning an e-scooter for a year.
PR Results
26
media clips
$24k
ASR
3.43M
in potential audience reach
100%
share of voice
Social Results
87,651
impressions
39,088
reach
615
competiton entrants
29.1%
conversion rate
$0.79
cost-per-click
Deliverables
Content Production
Generated original copy and visual assets to implement across dealership and stockist social platforms.
Pitch Plan
Aruga developed a targeted PR strategy and pitch plan to secure coverage in key media outlets.
Social Competition
Coordinated and delivered a “Win a Scooter for a Year” competition across Meta platforms.
Winning Tactics
The “Win a Scooter for a Year” competition reached more than 39,000 people within 5km of local dealerships and enhanced brand awareness. It also generated more than 600 additions to Benzina Zero’s contact database.
Leveraging key talent and assets to guide storytelling and generate national media interest.
Digging deep and discovering the client’s core values and story and then incorporating those details into the PR strategy, including the brand’s strong sustainability focus and its business success.
