Promoting a ‘Premier’ awards event

Department of Premier and Cabinet


Public Relations

Recognising and rewarding Queensland’s unsung community champions

The Department of the Premier and Cabinet’s Queensland Reconciliation Awards recognise businesses, organisations and educational institutions that take positive steps towards reconciliation and Aruga is honoured to have delivered the media relations for the program since 2019. 

Over the last four years we’ve mined our networks to spread the word to encourage a stream of nominations, promoted the prestigious awards ceremony across Queensland and secured high-quality editorial coverage to highlight the worthy winners. 

Aruga's 2023 results


Total Media Clips


Potential Audience Reach 


Online and Social Clips


Radio Clips


Print Clips


TV Clips


Share of voice in secured editorial


Ambassador Management

Collaborating closely with ambassador Johnathan Thurston, Aruga obtained top-tier media results and generated compelling social content.

Media Relations

Harnessing our extensive regional and statewide media network Aruga cultivated comprehensive media coverage, strategically targeting key regions in Queensland to enhance nomination engagement.

Compelling Copy

Aruga crafted inspiring copy that resonated with the state's essence, fostering a welcoming and easily digestible narrative to captivate the broader community.

Winning tactics

Thumbs Up

Aruga leveraged our media connections and capitalised on the popularity of the campaign’s ambassador Johnathan Thurston by securing mainstream media interviews including The CourierMail, B105 and Nova. 

Peace Sign

Regional Queensland was a significant campaign focus, so Aruga’s media strategy prioritised regional broadcast programs, resulting in a 10 News First Queensland syndication, reaching viewers in Rockhampton, Townsville and the Sunshine Coast among others.  


Aruga leveraged the powerful stories of past winners to secure in-depth features with target outlets, amplify their voices and genuinely inspire and encourage nominations 

Campaign highlights

A radio interview with previous winner Adam Frew syndicated nationally across the National Indigenous Radio Service, reaching regional and metro communities across Australia.
Aruga secured an in-depth feature in National Indigenous Times to profile the 2023 Education category winner, St Margaret's Anglican Girls School.
An interview and photo with the 2023 Community winner, the Garbutt Magpies, syndicated to News Corp mastheads including in Townsville, Northern Territory, Cairns and Tasmania.
Koori Mail interviewed the 2023 Business category winner, AMS Group, about how it strives to employ and mentor young Indigenous men. The in-depth article printed in their fortnightly newspaper and was amplified across social media.