
Brisbane Festival
Arts
Community
When Aruga was tapped to provide PR and paid social media services for The Gathering, Queensland’s largest Celtic festival, we donned our tartan and did the highland fling.
We welcomed 7,860 attendees to the one-day event, using a single paid ad campaign to exceed the sales goal of 5,000 tickets by 57%.
Leveraging ‘hairy coos’ and highland dancers, we reached a national TV audience via Sunrise and delivered bespoke media moments for 7News and The Courier-Mail, culminating in a record-breaking 30th-anniversary event.
audience reach from PR coverage
estimated equivalent advertising value
attendees (+57% of target)
clicks to website
media clips
return on ad spend
prospective attendees reached via a single paid social media campaign
See under the bonnet