
Brisbane Economic Development Agency
Retail
Aruga stepped out in style last month to launch the flagship James Street store of Australia’s first B Corp Certified footwear label, Bared Footwear.
Aruga laced-up to create buzz, pique media interest, engage Brisbane’s fashion elite and launch the brand’s first bricks-and-mortar foray into Queensland with an A-list opening event.
Aruga dived feet-first into this campaign, managing media relations and engaging and managing influencers before, during and after the fashionable event.
media clips
potential media reach
ASR
influencers engaged
Curating influencer lists to secure high-quality content and generate hype, with over 170 influencers attending the event.
Editorial pitching to key fashion and lifestyle media.
Fostering relationships with Bared Footwear and influencers to further amplify exposure to the Brisbane market.