Putting our best foot forward

Bared Footwear

Retail

Bringing Melbourne’s favourite footwear brand to Brisbane’s fashion heart

Aruga stepped out in style last month to launch the flagship James Street store of Australia’s first B Corp Certified footwear label, Bared Footwear.

Aruga laced-up to create buzz, pique media interest, engage Brisbane’s fashion elite and launch the brand’s first bricks-and-mortar foray into Queensland with an A-list opening event.

Aruga dived feet-first into this campaign, managing media relations and engaging and managing influencers before, during and after the fashionable event.

Results

5

media clips

718, 000

potential media reach

$11, 816

ASR

170

influencers engaged

Deliverables

Influencers

Curating influencer lists to secure high-quality content and generate hype, with over 170 influencers attending the event.

Media Relations

Editorial pitching to key fashion and lifestyle media.

Relationships

Fostering relationships with Bared Footwear and influencers to further amplify exposure to the Brisbane market.

Winning Tactics

Thumbs Up

Aruga spotlighted key relationships with influencers by inviting them in-store prior to the VIP event for personalised styling sessions, resulting in high-quality content for use on Bared’s owned channels.

Peace Sign

Aruga secured a paid partnership with well-loved Brisbane influencer Kerry Knight to produce Instagram content including key messages and social handles for her 250K followers.

Ok

Aruga brokered a media partnership with Style Magazine which secured pre-event social assets, attendance and coverage at Bared Footwear’s VIP opening event, post-event branded article and Facebook and Instagram coverage.

Campaign Highlights

Style Magazine promoted the launch across print, digital and social channels through a paid media partnership.
Aruga secured incredible media coverage including online syndication in The Sunday Mail, The Urban List and The Weekend Edition.
Aruga managed influencer attendance both at the event and the in-store styling sessions.

More Work

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