Reeling ‘em in for a BCFing summer



Promoting Australia's largest outdoor retailer

When Aruga was engaged by Australia’s largest outdoor retailer to promote its national Summer Campaigns with PR and copywriting services, we waded all the way in.

Through evocative storytelling, insightful profiling and the creation of inspiring copy for 12 themed gift guides, we landed key coverage for BCF with NewsCorp, Escape, Body+Soul, and Taste and smashed all KPIs out of the water within the first two months of the five-month campaign.

We ensured that BCF was synonymous with summer across the country, kitting out Aussies with all the top camping, boating and fishing gear required to rebound out of lockdown and enjoy the great outdoors on land and water.



media clips


national and interstate media clips


audience reach


estimated advertising equivalent

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