Brisbane Festival
Rockin’ Brisbane’s Bayside with the biggest fringe festival to date
Wynnum Fringe
Arts
Community
Events
Tourism
Rolling out the red carpet for three weeks of fun and festivity
Aruga partnered with Wynnum Fringe to train the spotlight on its star-studded three-week program of performances, special events, spectacular artists and family firsts.
The third annual Wynnum Fringe was the largest festival in the waterfront suburb’s history and Aruga developed and executed a successful PR campaign inviting locals and visitors to celebrate.
Through strategic storytelling, targeted media materials, tailored media relations and shrewd social advertising, Aruga delivered a 265 per cent increase in media clips, year-on-year, and saw record audience numbers flock to the Fringe.
Deliverables
Strategy
Developed a targeted PR strategy with in-depth storytelling opportunities
Social advertising
Created a social advertising campaign to grow festival audiences and ticket sales
Copywriting
Drafted media materials promoting various phases of the campaign
Media relations
Managed PR opportunities including TV media calls and photo shoots
PR results
417
Media clippings
178
Unique clips
6.7M
Audience reach
190
National media clips
Social advertising results
101K
Reach
3,821
Link clicks
$0.52
Cost per click
Winning tactics
Offering exclusive artist features with key media to secure bespoke coverage across a range of media outlets
Securing ticket giveaways with local radio stations to boost awareness and attendance at Wynnum Fringe
Creating exclusive content for digital media outlets to promote and encourage high social engagement
