Rockin’ Brisbane’s Bayside with the biggest fringe festival to date

Wynnum Fringe



Major Events


Rolling out the red carpet for three weeks of fun and festivity

Aruga partnered with Wynnum Fringe to train the spotlight on its star-studded three-week program of performances, special events, spectacular artists and family firsts.

The third annual Wynnum Fringe was the largest festival in the waterfront suburb’s history and Aruga developed and executed a successful PR campaign inviting locals and visitors to celebrate.

Through strategic storytelling, targeted media materials, tailored media relations and shrewd social advertising, Aruga delivered a 265 per cent increase in media clips, year-on-year, and saw record audience numbers flock to the Fringe.



Developed a targeted PR strategy with in-depth storytelling opportunities

Social advertising

Created a social advertising campaign to grow festival audiences and ticket sales


Drafted media materials promoting various phases of the campaign

Media relations

Managed PR opportunities including TV media calls and photo shoots

PR results


Media clippings


Unique clips


Audience reach


National media clips

Social advertising results




Link clicks


Cost per click

Winning tactics

Thumbs Up

Offering exclusive artist features with key media to secure bespoke coverage across a range of media outlets

Peace Sign

Securing ticket giveaways with local radio stations to boost awareness and attendance at Wynnum Fringe


Creating exclusive content for digital media outlets to promote and encourage high social engagement

Campaign highlights

A B105 ticket giveaway for Garry Starr: Greece Lightning
Interview with Dane Simpson for Australian Arts Review’s On the Couch series
An exclusive feature in The Courier-Mail on Wynnum Fringe’s opening day
Social media posts with Brisbane Kids
A feature piece in The West Australian speaking to the Yana Marumba opening ceremony and the Janggaburru puppet