
Brisbane Festival
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Major Events
Tourism
Noosa Eat & Drink Festival returned to the popular coastal destination following a four-year hiatus, bringing a refreshed program of irresistible offerings for food and drink fanatics.
Over a three-month campaign, Aruga cooked up a storm across paid social advertising, media relations, on-ground media management, copywriting and talent liaison.
Aruga positioned the Festival back in the spotlight as a must-do experience for travellers and fine-diners alike with 700K impressions from paid social activity and media coverage highlights including 7News, 9Honey, Good Food, RACQ Road Ahead, Gourmet Traveller and The Courier-Mail QWeekend.
Also tasked with working up appetites across the ditch, Aruga secured coverage in Kia Ora Magazine and managed a media visit from The New Zealand Herald.
With a jam-packed lineup of exciting demonstrations and masterclasses from celebrity chefs Gary Mehigan, Michael Klim, Warren Mendes, Sergio Perera and Anna Polyviou, Aruga successfully pitched on-ground media calls, recipe features and in-depth interviews to profile these culinary stars.
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potential audience reach
advertising value equivalent
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Sustaining strategic media coverage throughout the three-month campaign, from profiling celebrity chefs to managing a media call on Noosa’s main beach.
Pitching, securing and managing a media famil with The New Zealand Herald, ensuring they experienced the best of the Festival and the region to promote the event to NZ audiences.
Developing and implementing a paid social strategy across two campaign phases to spread awareness beyond owned channel marketing, promote festival offerings and drive website traffic to encourage ticket sales.
Delivering a compelling media release for the program launch to announce the triumphant return of Noosa Eat & Drink Festival.