See how our garden glows!

Bathing Brisbane in botanical brilliance

Lightscape Brisbane promised to take the city on a journey of the senses through light, colour and sound and Aruga was aglow at the opportunity to join its debut in 2023 and return season in 2024.

Sony Music Entertainment engaged Aruga to deliver influencer and media relations campaigns, driving awareness and ticket sales for each six-week event.

Aruga achieved a dazzling abundance of editorial coverage and influencer engagement in both 2023 and 2024.

We leveraged our media connections, hosted an exclusive VIP Night, engaged influencers and key opinion leaders to fuel the hype and coordinated ticket giveaways with media outlets to keep interest high throughout each event.

Results (2023 & 2024)

931

Total Media Clips (combined)

42.2M

Potential Audience Reach (combined)

250+

Opening Night Attendance (2024)

107

Ticket Giveaways (2024)

11

Ticket Giveaway Promotions (2023)

33

Influencers Engaged (2023)

Deliverables

Content and Copywriting

Developing written campaign materials.

Media Relations

Executing a media relations campaign bookmarked by two event milestones: tickets on sale and opening weekend.

Media and Influencer Engagement

Compiling and managing a guest list of media and key influencers for a VIP preview night and in-season attendance, including on-ground hosting.

Winning tactics

Aruga worked with Brisbane’s best online and broadcast media outlets to coordinate giveaways and competitions to ignite and sustain interest throughout Lightscape Brisbane’s 2023 and 2024 seasons.

Aruga managed a photo and video content shoot featuring local Brisbane talent for Sony Music Entertainment Group to use in future marketing collateral worldwide.

Aruga delivered strong opening weekend results by securing attendance at a VIP preview event that generated high-quality earned editorial results, social media coverage and city-wide chatter.

Aruga heightened always-on influencer coverage by engaging food-focused content creators to highlight Lightscape Brisbane’s food and beverage offering.