Sony Music Entertainment
Lightscape Brisbane promised to take the city on a journey of the senses through light, colour and sounds and Aruga was aglow at the opportunity to join its dazzling debut.
The internationally acclaimed, multi-sensory immersive experience lit up Brisbane’s City Botanic Gardens in partnership with Brisbane Festival during its 2023 program.
Aruga was engaged by Sony Music Entertainment to deliver a proactive media relations campaign, driving awareness and ticket sales for the illuminating five-week event.
We leveraged our media connections and hosted a VIP Night to position Lightscape Brisbane as the city’s must-see experience, engaged influencers and key opinion leader’s to fuel the hype and coordinated ticket giveaways with media outlets to keep interest high.
Lightscape Brisbane was a box office smash, with ticket sales totalling $5.5M from 160,000 visitors and garnering an avalanche of editorial coverage secured by Aruga over the four-month campaign.
Total Media Clips
Potential Audience Reach
Content and Copywriting
Aruga delivered compelling media materials developing strong copy to go with the dynamic campaign visuals.
Aruga pitched editorials proactively and reactively in support of two key milestones: the sale of tickets and the opening weekend.
Media and Influencer Engagement
Aruga compiled an outstanding guest list of media and key influencers for the VIP preview night, including overseeing RSVPs and hosting guests on-site during the evening.
Building up a crescendo of pre-season media liaison, Aruga delivered a media and influencer ‘first look’ at Lightscape Brisbane’s VIP Night resulting in a steady stream of high-quality social media coverage.
Aruga worked with 11 of Brisbane’s best online and broadcast media outlets to coordinate giveaways and competitions to ignite and sustain interest throughout Lightscape Brisbane’s five–week season.
Aruga hosted 16 media outlets and countless influencers at Lightscape, across the five-week season to generate ongoing coverage.