![Brisbane Festival_Cover Photo](https://aruga.com.au/wp-content/uploads/2021/06/Brisbane-Festival_Cover-Photo-768x329.jpg)
Brisbane Festival
Arts
Major Events
Lightscape Brisbane promised to take the city on a journey of the senses through light, colour and sounds and Aruga was aglow at the opportunity to join its dazzling debut.
The internationally acclaimed, multi-sensory immersive experience lit up Brisbane’s City Botanic Gardens in partnership with Brisbane Festival during its 2023 program.
Aruga was engaged by Sony Music Entertainment to deliver a proactive media relations campaign, driving awareness and ticket sales for the illuminating five-week event.
We leveraged our media connections and hosted a VIP Night to position Lightscape Brisbane as the city’s must-see experience, engaged influencers and key opinion leader’s to fuel the hype and coordinated ticket giveaways with media outlets to keep interest high.
Lightscape Brisbane was a box office smash, with ticket sales totalling $5.5M from 160,000 visitors and garnering an avalanche of editorial coverage secured by Aruga over the four-month campaign.
Total Media Clips
Potential Audience Reach
Influencers Engaged
Media Reviews
Ticket Giveaways
Aruga delivered compelling media materials developing strong copy to go with the dynamic campaign visuals.
Aruga pitched editorials proactively and reactively in support of two key milestones: the sale of tickets and the opening weekend.
Aruga compiled an outstanding guest list of media and key influencers for the VIP preview night, including overseeing RSVPs and hosting guests on-site during the evening.