Singer-songwriter Emma Dean wanted to release and tour her brand new, personal album Shape of a Girl. Aruga jumped on the bandwagon, creating a far-reaching media strategy and paid social media campaign that drove awareness and interest.
Our work secured a nationally syndicated Townsville Bulletin article in which Emma Dean chatted about the inspiration behind her album including her lived experience with IVF, infertility, loss, and hope.
A mighty 2.95 million people were engaged through print, radio and online exposure both locally and nationwide. We reached all target audiences and then some, providing Emma Dean with a platform for genuine telling of her story.
PR audience reach
link clicks from ads
development of two advertising campaigns
We worked closely with a journalist at Townsville Bulletin ahead of Emma’s Townsville show to tell the story of her album in an article that was syndicated nationally.
We set up a killer pic opp at Brisbane Powerhouse, which resulted in a big photo story running in The Courier-Mail ahead of her Brisbane show.
We ran targeted ads using a trailer asset that ensured Emma’s key audience was reached, resulting in a strong engagement and reach.