Setting the stage for a very special album release

Emma Dean

Arts

Securing national syndications for a local artist

Singer-songwriter Emma Dean wanted to release and tour her brand new, personal album Shape of a Girl. Aruga jumped on the bandwagon, creating a far-reaching media strategy and paid social media campaign that drove awareness and interest.

Our work secured a nationally syndicated Townsville Bulletin article in which Emma Dean chatted about the inspiration behind her album including her lived experience with IVF, infertility, loss, and hope.

A mighty 2.95 million people were engaged through print, radio and online exposure both locally and nationwide. We reached all target audiences and then some, providing Emma Dean with a platform for genuine telling of her story.

Results

268

media clips

2.95M

PR audience reach

58

unique clips

375

link clicks from ads

$1.04

average cost-per-click

3.08%

click-through rate

15.5K

people reached

24.9K

impressions

5,816K

engagements

Deliverables

Ad campaigns

development of two advertising campaigns

Delve deeper into the strategy behind this work

See under the bonnet