Brisbane Festival
Sharing French culture and cinema with film fans
Alliance Française
Arts
Major Events
Promoting the crème de la crème of French cinema
For deux consecutive years, Aruga has helped transport travel-starved, pandemic-weary audiences to France through the promotion of the Alliance Française French Film Festival Brisbane.
With the magic of cinema and some très bon media coverage, we transformed the petite campaign into ‘so Frenchy, so chic’ soirees attended by Brisbane’s Francophile film fans.
The end credits? State-wide syndication with ABC Radio as well as quality clippings from The Courier-Mail, Scenestr, Must-Do Brisbane, Urban List Brisbane, Your Time Magazine, My Village News and Discover Brisbane.
Results
25
media clips (including print, radio and online)
802K
audience reach
$20K
ASR
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
Having an on-ground presence at the media preview launch and opening night to ensure both evenings ran smoothly.
Prioritising pitching activity to Queensland media to secure state-wide syndications.
Facilitating proactive and positive messaging around rescheduled events due to the SEQ floods in March 2022.
