
Brisbane Festival
Arts
Regional
Tourism
When global entertainment and leisure experts Pico Play approached Aruga for help promoting world-renowned artist Bruce Munro’s as-yet-unnamed installation to a predominantly B2B audience, we were there to light the way.
Aruga ideated the attraction’s overarching name – Light/State – then built its brand through designing and copywriting its microsite, brochures and media kit and facilitating targeted advertorials and strategic paid social media execution.
Aruga ensured the spotlight was trained on Pico Play, Bruce Munro and the Mildura region lightyears ahead of the event’s projected debut in 2023.
campaign reach
campaign impressions
clicks to website
See under the bonnet