Sky-high dining

Brisbane Powerhouse




Aruga delivers an elevated launch for Vertigo

Brisbane Powerhouse engaged Aruga to raise the roof for the launch for Vertigo, Australia’s first vertical dining experience.  

In our seventh year working with Brisbane Powerhouse, Aruga placed Vertigo in the national spotlight and positioned it as a must-do for travellers, adventurers and fine-diners alike, with media results across Sunrise, Qantas Magazine and 10 News First. 

Aruga’s engagement with media and influencers assisted Brisbane Powerhouse to garner incredible results from the broader marketing campaign which resulted in more than 1,000 diners ascending to the rooftop in the first three months. 



total editorial clippings


clippings in top-tier outlets


potential audience reach


top tier media and influencers hosted


Public Relations

Developed a PR strategy encompassing the launch, restaurant opening phases including managing on-ground TV media calls and photoshoots.


Crafted media materials for the Vertigo launch announcement and restaurant opening.

Media and Influencer Visits

Coordinated media and influencers to visit, capture and share their Vertigo experience.

Winning tactics

Thumbs Up

Aruga leveraged relationships with tourism and travel media, to secure high-quality national coverage, including a Channel 7 Sunrise weather cross, positioning Vertigo as a top Brisbane attraction. 

Peace Sign

Aruga positioned Brisbane Powerhouse as a foodie mecca expanding on Vertigo’s captivating views and sensory immersion, by offering additional vision opportunities in tandem with the opening of Night Feast Spring in the precinct. 


Aruga maximised relationships with top-tier foodie and travel media to create content that reached millions. 

Campaign highlights

Aruga facilitated six live weather crosses on Channel 7’s Sunrise, with the host invited to dine and abseil at Vertigo.
Aruga and Brisbane Powerhouse invited Fairfax food & culture editor Matt Shea to experience Vertigo, resulting in a national syndication.
Aruga and Brisbane Powerhouse invited Qantas writer Maxim Boon to experience Vertigo who described it as a “worthy addition to the bucket list” in his online feature.
10 News First broadcast the dining experience and ended the segment with the reporter abseiling at Vertigo.
The Courier-Mail captured Brisbane Powerhouse CEO/ Artistic Director Kate Gould and Kate Arcidiacono dining at Vertigo.
Creator Ebony Heinemann’s TikTok and Instagram videos at Vertigo generated a total of 3.6M views.