Brisbane Festival
Taking stellar shows on the road
arTour
Arts
Regional
Promoting touring theatrical performances to regional audiences
Aruga buckled up and hit the road with arTour to drive state-wide and regional awareness for its 2021 Western Touring Circuit program including Weathering Well, Bigger & Blacker, and Dead Puppet Society’s Puppet Manipulation.
Over six months, Aruga delivered tailored campaigns for the three tours, generating a palpable buzz among regional media and building on the shows’ successful runs in Brisbane.
Each arTour campaign received quality coverage in top-tier media including national syndication for Townsville Bulletin’s article on Bigger & Blacker, an ABC Breakfast interview with Jenny Woodward ahead of her Weathering Well tour and a Factor X piece for Dead Puppet Society.
Results
241
media clips across 3 campaigns
83
broadcast clips
19
print clips
98
online clips
4.95M
potential audience reach
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
Leveraging our relationships with regional journalists for each tour to generate further awareness of arTour.
Acknowledging the strong ties Steven Oliver and Jenny Woodward have with key media and networks to secure frequent interviews.
Leaning on the personal histories Jenny Woodward, Steven Oliver and Dead Puppet Society share with specific regional towns to generate further interest in the tours.
