Taking stellar shows on the road


Public Relations

Promoting touring theatrical performances to regional audiences

Aruga buckled up and hit the road with arTour to drive state-wide and regional awareness for its 2021 Western Touring Circuit program including Weathering Well, Bigger & Blacker, and Dead Puppet Society’s Puppet Manipulation.

Over six months, Aruga delivered tailored campaigns for the three tours, generating a palpable buzz among regional media and building on the shows’ successful runs in Brisbane.

Each arTour campaign received quality coverage in top-tier media including national syndication for Townsville Bulletin’s article on Bigger & Blacker, an ABC Breakfast interview with Jenny Woodward ahead of her Weathering Well tour and a Factor X piece for Dead Puppet Society.



media clips across 3 campaigns


broadcast clips


print clips


online clips


potential audience reach

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