The beginning of a budding friendship

Partnering with our Friends on the Street

In 2023, Aruga appointed Rosies – Friends on the Street as the agency’s Charity Partner of the Year. For over three decades, this iconic Queensland charity has created vital connections with people experiencing or at risk of homelessness. More than 1,600 dedicated Rosies’ volunteers spend time each month forging friendships with vulnerable Queenslanders to alleviate the often-unseen burden of loneliness and social isolation.

Aruga was privileged to help with its incredible work by providing strategic counsel for Meta and LinkedIn, graphic design, copywriting, and video production. Beyond our professional services, Aruga supported with team food drives, outreach volunteering and raising funds through our Bridge to Brisbane team.

Aruga’s sister agency, BonBon, also supported Rosies with partnership and engagement strategy development for its inaugural Rosies Long Lunch which heightened awareness of the organisation and raised vital funds for those facing vulnerability.

Results

$75K

raised at the Rosies Long Lunch via Aruga x BonBon event support

3

full-day content shoots

11

partners secured for the inaugural Rosies Long Lunch

$1K

raised through Aruga’s Bridge to Brisbane team

Deliverables

Social Media Strategy

Developed a social media audit and strategy for Rosies Meta and LinkedIn that identified storytelling opportunities for B2C and B2B audiences. Aruga also provided thought leadership training for Rosies CEO and marketing team to help them build a personal profile on LinkedIn.

Content Development

Developed sparkling social media assets by creating templates for all social channels.

Graphic Design

Refreshed the design of Rosies’ quarterly printed newsletters and donor campaigns, elevating the look and feel with an engaging design that brought the Rosies story to life.

Video Production

Created an emotive film that showcased the vitalness of Rosies’ work in the community. The film debuted at the Rosies Long Lunch and is a critical piece that supports Rosies’ partnership and engagement strategy.

Winning tactics

Aruga dived deep into Rosies’ Meta and LinkedIn channels to uncover fresh storytelling angles for Rosies to communicate its mission to B2C and B2B audiences. Aruga’s strategic approach supported Rosies with a targeted framework that ensured the organisation shared content optimised for the respective platforms.

Aruga flexed its graphic design and copywriting prowess to create a strong brand identity and visual tone of voice for Rosies that ensured consistency across social media, brochures, donor campaigns, partnership and fundraising prospectuses and newsletters.

Helping Rosies’ partnership strategy find its perfect matches, BonBon applied its strategic thinking and operational nous to support Rosies to reinvigorate its fundraising approach and prospectus deck and maximise outcomes from its inaugural fundraising lunch.