The sky’s the limit

Gold Coast Airport




Welcoming the world to Gold Coast Airport’s $500M terminal expansion

Aruga prepared for take-off when we partnered with Queensland Airport Limited (QAL) to launch the Gold Coast Airport’s (GCA) three-phase $500m terminal expansion throughout 2022.

Phase One Mass Trial: Before opening to the public, the new $260M airport terminal was put through its paces in a Mass Trial, where GCA invited 500 community volunteers to act as passengers, testing and trialling all aspects of the terminal from flight check-ins to ordering coffee.

Phase Two Domestic Opening: GCA opened the new domestic terminal to travellers in September.

Phase Three International Opening: In November, GCA opened the new 30,000 sqm international terminal which doubled the airport’s footprint.



Aruga developed a strategic editorial approach with exclusive media angles for each phase

Media Relations

Aruga worked with media on long and short-lead editorial opportunities which included data-led stories, historic features, profile opportunities and managing media calls with multiple national TV outlets and live radio broadcasts

Talent Briefing

Aruga worked with QAL spokespeople to ensure they were fully across key messages and data for media appearances


Aruga developed media materials, including media releases, key messages and fact sheets

PR Results


Media clips


Potential audience reach


Advertising value equivalent

National TV Crosses

Crosses with TODAY Show, ABC Breakfast and Sunrise

Winning Tactics

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National television crosses across all three phases of the campaign including TODAY Show, ABC Breakfast and Sunrise.

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Developing up-to-date assets for each phase of the campaign for media.


Profiling QAL CEO Amelia Evans as an expert industry spokesperson.

Securing several stories syndicated across the News Corp network throughout the campaign’s three phases.
Obtaining 100% attendance of all Gold Coast media, at each milestone.
A feature story in Queensland Business Weekly profiling GCA CEO Amelia Evans.
Securing exclusive national weather crosses with ABC Breakfast, Channel Seven’s Sunrise and Channel Nine’s TODAY Show for all three phases.