When the Stars come out to play
The Star Gold Coast
Making magic for The Star Gold Coast
The Star Gold Coast’s partnership with the city’s glittering Magic Millions Carnival gave Aruga the excuse we needed to build excitement on and off the track.
For the second year, Aruga worked its magic to amplify awareness of The Star Gold Coast by providing special event support for its VIP events: the signature Women With Horsepower lunch and Dinner Under The Stars with Mike Tindall.
Aruga saddled up to leverage The Star Gold Coast’s Magic Millions partnership, secure earned media coverage across its on-property offerings, engage high-quality influencers to drive social outcomes for Women With Horsepower and showcase The Star Grand’s luxe offerings, and provide seamless and efficient event support for the VIP moments.
We secured 129 pieces of media coverage, 146 organic social shares by 40 VIP attendees, four trailblazing panellists and two leading media personalities as emcees – ensuring The Star Gold Coast was the talk of the town all week long!
Results
29
total clips
6.5M
potential media audience reach
146
pieces of organic social media content generated from the event's 40 guests
6
panel talent engaged
2
influencers engaged
767,491
total influencer Instagram story views
196,191
total influencer Instagram Reel views
53,314
total Influencer organic social engagement
Deliverables
Event Support
Supported the successful delivery of two VIP events, including talent contracting and briefing, panel briefing and management, event photography and on-ground support.
VIP Engagement
Negotiated top talent as panellists across two exclusive events at The Star Gold Coast and ensured VIP treatment including personalised gifting and on-property experiences.
Media Relations
Leveraged The Star Gold Coast talent to land brand storytelling opportunities and showcase their expertise.
Influencer Engagement
Hosted influencer famils to showcase The Star Gold Coast to new audiences during a key activation period on-property.
Winning tactics
Aruga created a panel of compelling and trailblazing women at the top of their respective careers across community, arts, business and sport to amplify this exclusive event and engage its high-profile attendees.
Hosting influencer famils at The Star Gold Coast during the Magic Millions Carnival ensured creator attendance at key VIP events and produced high-quality user-generated content that showcased The Star Gold Coast and its luxury offerings during this notable event period.
Aruga leveraged The Star Gold Coast’s top talent and unmissable events to secure key media opportunities and highlight the on-property offering during and beyond the Carnival to encourage visitation from locals and visitors alike.
