Isolation’s more fun when you do it together

The Little Red Company

Content

Public Relations

Social Media

Supporting Australia's creatives in a time of crisis.

For Aruga, arts and culture is a reason, not a season.

When COVID-19 forced the closure of live performance venues, almost 40% of Aruga’s clients were brought to their knees. Fearing our artistic community could fall through the cracks, we knew we had to help.

Within 48 hours of national venue closures, we partnered with foundation client The Little Red Company to help launch The IsoLate Late Show (TILLS): a weekly variety show bringing the cream of Australia’s musical talent into locked-down living rooms via Facebook Live every Friday night.

Recognising the essentialness of keeping our “nonessential workers” visible, Aruga pledged 300 hours of pro bono support to keep TILLS in the national media spotlight. In doing so, we helped raise $110,000 for the Actors’ and Entertainers’ Benevolent Fund (QLD).

Results

$110,000

raised for the Actors' and Entertainers' Benevolent Fund (QLD)

300,000+

unique audience members across 10 weeks

60,000

engaged Facebook users

600,000

minutes of TILLS viewed to date

54

media clips reaching an estimated audience of 541,000

Mumbrella Award

nomination for Pro Bono Campaign of the Year

Delve deeper into the strategy behind this work

See under the bonnet