Promoting The Gathering Festival 2021? We kilt it

The Gathering Festival

Content

Public Relations

Social Media

Hairy coos, sword-fights and kilts, oh my!

When Aruga was tapped to provide PR and paid social media services for The Gathering, Queensland’s largest Celtic festival, we donned our tartan and did the highland fling.

We welcomed 7,860 attendees to the one-day event, using a single paid ad campaign to exceed the sales goal of 5,000 tickets by 57%.

Leveraging ‘hairy coos’ and highland dancers, we reached a national TV audience via Sunrise and delivered bespoke media moments for 7News and The Courier-Mail, culminating in a record-breaking 30th anniversary event.

Results

1.7M

audience reach from PR coverage

$82K

estimated equivalent advertising value

7,860

attendees (+57% of target)

4,927

clicks to website

90

media clips

4.15x

return on ad spend

88K

prospective attendees reached via a single paid social media campaign

Delve deeper into the strategy behind this work

See under the bonnet