Brisbane Festival
Rockin’ the Bayside ‘burbs for a fringe festival first
Wynnum Fringe
Arts
Community
Major Events
Tourism
Cementing the Bayside's first fringe festival
Stage and singing dynamo and one-man-band Tom Oliver had a dream to create Brisbane’s first fringe festival – during a pandemic and outside the CBD in the Bayside suburb of Wynnum.
It was audacious and aspirational and of course, Aruga was all in. We helped launch the inaugural three-day Wynnum Fringe in 2020 and were back on deck in 2021 to ensure there was dancing in the streets for a six-day suburban extravaganza of music, performance, arts and culture – come last-minute COVID lineup changes or shine.
Aruga also generated publicity and ticket sales for 2021’s first Rock the Bay event, a one-day live outdoor concert presented by Wynnum Fringe to further cement the Bayside’s festival creds.
Results
154
media clips
140
unique clips
8.4M
PR audience reach
65K
social engagements
11.8K
link clicks
Delve deeper into the strategy behind this work
See under the bonnet
Winning Tactics
Tapping into our established relationships and connections with arts media enabled the delivery of blanket PR coverage in the lead-up to and during the festival.
Leveraging our local roots for firsthand storytelling opportunities when pitching to media to showcase Wynnum as a Brisbane cultural hub.
Plugging into our internal team to present an integrated approach across content, social media and PR allowed Aruga’s key messages to stay strong and effective, even during COVID lineup changes.
