Service Spotlight: Designed to Dazzle

Our graphic gurus have delivered eye-catching work that re-sparked the city’s nightlife and inspired us to raise our gaze to the canopies of our national parks. They’ve served up a visual feast of tantalising local cuisine and encouraged young Queenslanders to unearth scientific breakthroughs in their backyards.

Aruga’s design team shares some of their most dazzling design projects.

Queensland Parks and Wildlife Service (QPWS)

Project: Visual Identity & Style Guide

Encouraging Queenslanders to get out and enjoy their national parks, we focused on refreshing QPWS’s brand with simple fun assets. Our mission was to inspire children to get outdoors – taking their parents with them – and enjoy the beautiful, protected areas on our doorstep.

Working to government branding guidelines and with our young audience front of mind, we planted the seeds by re-designing branding and core assets so the QPWS team could grow a new library of signage and materials.

Helen’s European Cuisine

Project: Catalogue, Flyers & Marketing Collateral

Just like the products coming out of the kitchen at Helen’s European Cuisine, the catalogue and fliers we design for this delectable client are seriously fresh!

We plated up and styled Helen’s range of handmade savoury and sweet products for a mouth-watering suite of imagery. This delicious catalogue was one Helen’s clients couldn’t wait to get their hands on to help them decide what to add to their menus.

Stepping away from the traditional catalogue model, we told Helen’s story through a premium foodie-style magazine, against which resistance would be futile.

EDQ Northshore – Northshore Christmas Boat Parade

Project: Branding, Digital Assets & Rollout

The inaugural Northshore Christmas Boat Parade set sail from Hamilton in 2022 with an untold story to tell.

We first created a maritime-themed logo with a splash of festive sparkle which became the centrepiece of the new event’s branding assets. The Northshore Christmas Boat Parade’s unmistakable visual presence inspired early supporters and partners to come aboard for the festive journey.

Once we were anchors aweigh, the branding was expanded to billboards, web banners and social media to engage new participants and spectators to come along and join in the fun of Brisbane’s newest Christmas tradition.

BEDA – Fridays in the City

Project: Campaign Development, Social and Rollout

The award-winning ‘Fridays in the City’ marketing campaign to entice Brisbane residents back into the CBD post-pandemic included a full campaign rollout with a multichannel approach, from concept and branding to graphic design and copywriting.

Inspiration came from Senior Designer Isaac’s pre-pandemic memory of sitting in a bar in Burnett Lane – where a neon light still shone like a beacon in his mind – as a reminder of memorable Friday evenings past.

We created a full suite of design assets in a tight timeframe for Brisbane Economic Development Agency (BEDA) that incorporated digital, social media and OOH assets and printed collateral such as pole wraps and tri-folds. 

And to ensure it was easy for businesses to share the campaign, we developed a suite of Canva assets so they could build marketing materials to promote activations with their own customers.

Inspiring Australia Queensland

Project: Marketing Collateral

With a simple selection of words and images to work with, we focused on colour and clear imagery to create an attention-grabbing prospectus to engage new and existing partners.

Minimalist blocks of test and complementary iconography highlighted key facts about Inspiring Australia Queensland and showed the clear impacts of supporting a program invested in helping young Queenslanders pursue STEM careers.

UQ Institute for Molecular Bioscience – Soils for Science

Project: Social assets and Animation

Sammy the snail began to slide into social media feeds as Queensland scientists sought to encourage families to dig deep and unearth the next big scientific discovery. Soils for Science enlisted Queenslanders to collect soil samples and send them to UQ’s Institute for Molecular Bioscience to aid the discovery of new life-saving antibiotics.

Our animated snail used simple messaging and engagement to inspire the community to become part of a more complex project.