Brightening Brisbane Airport | Graphic Design & Activations

Brightening Brisbane Airport, one activation at a time

Brisbane Airport engaged BonBon and Aruga to create engaging experiences for travellers moving through its Domestic and International Terminals. The brief was to design bright, family-friendly activations to bring energy and playfulness to vacant shopfronts and underutilised spaces, especially during peak holiday periods.

We grabbed attention with our first activation: a seven-metre hoarding in the International Terminal that farewelled departing passengers and doubled as a playful photo backdrop. It featured bold, cheerful typography woven with vibrant illustrations of native Australian animals and visual nods to Brisbane, encouraging travellers to stop, snap and share before take-off.

Over multiple school holidays, major events and Christmas seasons, Aruga and BonBon delivered a rotating calendar of themed activities and placemaking moments across the domestic and international terminals.

From activity books and prize wheels to wall decals, window takeovers, and novelty boarding passes, every activation element was crafted to be fun, colourful and immersive.

Our activations kept kids happy and entertained, families and travellers engaged, and retailers connected to the buzz.

Deliverables

Departure Lounge Hoarding

A seven-metre illustrated hoarding designed as a photo moment for travellers, blending bold lettering with colourful Australian animals and Brisbane-specific details.

Seasonal Activations

Holiday-themed touchpoints across Brisbane Airport including activating vacant shopfronts, installing floor decals and designing novelty boarding passes to create playful, cohesive worlds.

Activity Kits

Custom-designed booklets and scavenger hunts for kids, tailored to each holiday theme to keep families entertained during wait times.

Retail Integration

Prize wheels and placemaking elements that connected activation zones with nearby stores, helping drive foot traffic and energy back into retail.

Winning Tactics

Activations took place in high foot-traffic areas so Aruga crafted visual treatments that could capture attention at a glance and still reward visitors who lingered for a longer look.

We treated Brisbane Airport like a storybook, placing design elements across windows, floors and shopfronts to surprise and delight travellers as they moved through the space.