TAB
BonBon is Aruga’s specialist events and experiential division.
Led by dedicated expertise and supported by Aruga’s strategy, creative, partnerships and infrastructure, BonBon delivers live experiences, activations and events that help brands connect with audiences in meaningful ways.
Capabilities
Concept Development
Interactive Installations
Pop-Up Experiences
Consumer Engagement Strategies
Production & Logistics
Brand Ambassadors & Staffing
BonBon specialises in experiential and custom-built activations that create memorable moments for audiences.
From initial concept and design through to build and delivery, we manage every stage of the process. The result is seamless execution and experiences that feel purposeful, engaging and true to your brand.
Capabilities
Integrated Campaigns
Sponsorships & Partnerships
Influencer & Ambassador Programs
Retail & In-Store Activations
Experiential Marketing
PR & Media Integration
BonBon designs and delivers on-brand activations and promotional experiences that build awareness and spark connection.
We take the time to understand your brand, audience and objectives, then identify the most effective opportunities to bring your story to life. Every detail is intentional, ensuring each activation elevates your brand and resonates with the people you want to reach.
Capabilities
Launch Strategy & Planning
Creative Concept Development
Event Production & Management
Media & Influencer Engagement
Branded Activations
Partnerships & Sponsorships
BonBon delivers campaign launches that bring brands to life and create moments worth sharing.
We curate the right partners, experiences and production elements to engage guests and set the tone for your campaign. Thoughtful details, bespoke branding and considered moments ensure each launch feels distinctive, memorable and aligned to your brand.
Capabilities
Event Strategy & Planning
Venue Sourcing & Logistics
Supplier & Vendor Coordination
Guest Experience & Hospitality
Run Sheet & On-Site Management
Branding & Theming
Media & PR Integration
BonBon manages the full scope of event delivery, ensuring every detail runs smoothly from planning through to pack-down.
We oversee logistics, suppliers and production, coordinating complex environments with multiple moving parts. Calm, organised and experienced, we keep events on track and deliver seamless outcomes for clients and guests alike.
Capabilities
Campaign Strategy
Creative Concept Development
Brand Storytelling
Integrated Marketing Planning
Creative Direction & Execution
BonBon’s creative thinking is grounded in strategy.
We take the time to understand your brand, audience and objectives before developing ideas that are both imaginative and deliverable. From product launches to one-off events and brand experiences, every element is purposefully designed to align with your vision and achieve clear outcomes.