Toasting 10 cracking campaigns

Aruga’s efforts deserve a Gold Logie and it’s a good thing we know a guy 😉

From raising awareness for some of our most cherished charities to shining the spotlight on Queensland’s favourite events and celebrations, Aruga has worked on a bucket-load of exciting campaigns with stellar clients.

In no particular order (and by no means exhaustive) here’s a collection of cheery campaigns that have seen us get our swagger on.

Rural Aid Mates Day 2022

For Mates Day 2022 – Rural Aid’s largest annual giving day – we wanted to really show Australian farmers and their families that we are there for them. So, we partnered with rising indie pop star Jem Cassar-Daley to record an original version of Carole King’s iconic anthem, You’ve Got a Friend. The poignant and powerful anthem served as a soundtrack for Mates Day and featured in more than 375 unique pieces of editorial coverage, helping Rural Aid raise more than $1.1M for Aussie farmers doing it tough.

Gold Coast Airport Terminal Expansion

Busy, bustling airports are among our favourite places and something we missed enormously throughout the pandemic. So, when Queensland Airports Limited asked us to captain the media launch of the new Gold Coast Airport terminal expansion, we packed our bags and headed south. Piloting the launch over three distinct phases, we reached 8.1M Australians across almost 1,000 editorial clips including major national media wins with TODAY and Sunrise.

Tourism and Events Queensland’s Gold Logie Tour 

2022 saw the triumphant return of Australian TV’s biggest night of accolades after a two-year hiatus and we reckoned that was worth celebrating. To toast the Logies’ return to TV, we partnered with Tourism and Events Queensland (TEQ) to plan, deliver and manage seven dazzling mornings of TODAY Show weather in seven sparkling Queensland locations: Townsville, Cairns, The Whitsundays, Sunshine Coast, Scenic Rim, Brisbane and Mt Tamborine. And the award for most exhausted publicist goes to…

Queensland Parks and Wildlife Services

This fantastic marcomms brief left our PR team green with envy! The Department of Environment and Science sought assistance from Aruga’s creative department to create a fresh visual identity and a readymade integrated marketing plan for two flagship experiences: Walkabout Creek Discovery Centre and David Fleay Wildlife Park. Working closely with the Department’s internal team, we planted roots for a contemporary and consistent look and feel now and into the future.

Opera Queensland’s Festival of Outback Opera

We came a-waltzing Matilda with Opera Queensland again in 2022 to shine a spotlight on its second annual Festival of Outback Opera. Although there were many high notes to the campaign, our TODAY Show broadcast on Federal Election Day stole the show, contributing to a 333% increase in audience reach year-on-year. Brava!

Supercheap Auto Father’s Day

In an all-terrain effort by our trans-Tasman team, Aruga and BonBon put the pedal to the metal in facilitating Supercheap Auto’s inaugural Father’s Day Crafternoon across more than 330 Australian and New Zealand stores. Single-handedly fuelling pompom and googly eye sales in 2022 (82,500 googly eyes to be precise!) we helped kids combine the thoughtfulness of a homemade gift with the practicality of a Supercheap Auto gift card.

Northshore Christmas Boat Parade

When Northshore Brisbane came to Aruga seeking something fresh, authentic, and site-specific for Christmas, the inaugural Christmas Boat Parade was born. Seafarers and spectators alike were invited to set sail on Brisbane’s newest Christmas tradition, gathering en masse for a family-friendly festive day out across four party hubs at Brisbane’s immersive riverside entertainment destination.

Brisbane Festival

With a sprinkle of pink glitter, a shrewd and sharp PR strategy and a brand new podcast, we helped Brisbane Festival bring the glitz and glamour in 2022 for our sixth consecutive year. With more than 7,600 pieces of coverage and a potential audience reach of 146M, it’s no surprise that we’ll be riding side-car with Brisbane Festival again in 2023.

Hipcamp

Aruga continued its epic adventuring with Hipcamp in 2022, partnering with the world’s leading provider of unique outdoor stays to encourage more Aussies to get outside. From curating life-affirming natural experiences for the country’s top travel writers to tracking fascinating shifts in consumer camping behaviour, we produced a swag-full of worthy yarns and more than 400 earned media clips.

Kaleidoscope by Keith Courtney

We took a long hard look at ourselves for this campaign and convinced more than 25,000 Brisbane visitors to do the same. When visual arts mastermind Keith Courtney asked us to come on board to promote the Queensland premiere season of his Kaleidoscope at Brisbane Powerhouse, we came to the party with a dazzling spectrum of services. Navigating the maze with aplomb, we were Keith’s on-ground marketing team, managing media relations, outdoor media, influencer engagement, graphic design and content creation.