Creating the most influential public voice for brands.

Igniting that spark between audience and brand is what we do – creatively-grounded PR that grabs attention like a box of glazed donuts.

Aruga’s team of results-focused publicists work with you to fine-tune your business’ key messages, uncover media-worthy angles, identify key spokespeople and most importantly, understand what success looks like to you.

Whether it’s a feature in your industry’s top trade magazine, a high-quality story in your Board Chair’s go-to national newspaper, a thought leadership piece that makes you the envy of your peers or simply attracting as many eyeballs as possible on your product or service, we know that success looks different to everyone.

We invest time early on to identify your goals and the project’s desired outcomes, set KPIs and craft a tailored, results-focused strategy anchored by well-researched story angles and media targets.

Aruga’s content team is laden with leaders in their field who share a penchant for rich, dynamic content.

Our experienced writers, journalists, editors, producers and designers employ a wealth of skills, spanning strategic communication to savvy SEO to deliver word-perfect copy, eye-catching imagery and video, and clickable content.

From pun-filled social posts and snappy blogs to fact-based opinion editorials and insightful magazine features, Aruga helps you to tell your story, engage your audience and broadcast your wins. Our design capabilities range from personalised Instagram stickers through to polished publications and brand storytelling pieces.

Aruga has vast expertise across all stages and forms of content creation, from strategy, planning and key message consolidation; developing, designing and drafting content; to editing, auditing and ghost-writing.

We’re all over the internet so you don’t have to be. Our socially-savvy savants are at the forefront of this ever-evolving sector, employing best practices and strategic nous to help you navigate the fine line between fab and fad.

From community management matrixes, content schedules and multi-channel advertising campaigns through to punny gifs, Instagram Stickers and thumb-stopping content tailored for your business, we take the time to understand your needs and translate that into a strategic framework you’ll actually use.

Aruga is adept at developing and delivering powerful social media strategies that are transparent, easy to understand and implement, focused on genuine ROI that can be measured against your broader business goals.

From campaign executions that pop to traffic-stopping activations and A-list launches, Aruga creates buzz-worthy moments that get your business noticed.

We take the time to get to know your brand through deep-dive workshops and ideation sessions to understand your vision, before applying our unrivalled creativity, contacts and common sense to execute activations and events, publicity stunts and media moments that drive talkability.

This inimitable approach has become Aruga’s trademark and competitive advantage, capturing the imaginations of more than 200 unique brands in four years including global giants Taco Bell, Foot Locker, Converse and Tough Mudder.