
Brisbane Festival
We create, seed and amplify original content via an unrivalled network of business and media connections.
Capabilities
Media Relations
Copywriting
Issues Management
Media Training
Partnerships
Influencer Management
Igniting that spark between audience and brand is what we do – creatively-grounded PR that grabs attention like a box of glazed donuts.
Aruga’s team of results-focused publicists work with you to fine-tune your business’ key messages, uncover media-worthy angles, identify key spokespeople and most importantly, understand what success looks like to you.
Whether it’s a feature in your industry’s top trade magazine, a high-quality story in your Board Chair’s go-to national newspaper, a thought leadership piece that makes you the envy of your peers or simply attracting as many eyeballs as possible on your product or service, we know that success looks different to everyone.
We invest time early on to identify your goals and the project’s desired outcomes, set KPIs and craft a tailored, results-focused strategy anchored by well-researched story angles and media targets.
Capabilities
Copywriting
Graphic Design
Production
Publications
EDMs
Brand Development
Aruga’s content team is laden with leaders in their field who share a penchant for rich, dynamic content.
Our experienced writers, journalists, editors, producers and designers employ a wealth of skills, spanning strategic communication to savvy SEO to deliver word-perfect copy, eye-catching imagery and video, and clickable content.
From pun-filled social posts and snappy blogs to fact-based opinion editorials and insightful magazine features, Aruga helps you to tell your story, engage your audience and broadcast your wins. Our design capabilities range from personalised Instagram stickers through to polished publications and brand storytelling pieces.
Aruga has vast expertise across all stages and forms of content creation, from strategy, planning and key message consolidation; developing, designing and drafting content; to editing, auditing and ghost-writing.
Capabilities
Creative Workshops
Ideation Sessions
Campaign Concepting
Activations & Events
Stunts & Media Moments
From campaign executions that pop to traffic-stopping activations and A-list launches, Aruga creates buzz-worthy moments that get your business noticed.
We take the time to get to know your brand through deep-dive workshops and ideation sessions to understand your vision, before applying our unrivalled creativity, contacts and common sense to execute activations and events, publicity stunts and media moments that drive talkability.
This inimitable approach has become Aruga’s trademark and competitive advantage, capturing the imaginations of more than 200 unique brands in four years including global giants Taco Bell, Foot Locker, Converse and Tough Mudder.
Social Media
Less fluff and more of the real stuff.
Capabilities
Social Media Audits
Strategy Development
Content Creation
Paid Advertising
Community Management
Workshops & Training
We’re all over the internet so you don’t have to be. Our socially-savvy savants are at the forefront of this ever-evolving sector, employing best practices and strategic nous to help you navigate the fine line between fab and fad.
From community management matrixes, content schedules and multi-channel advertising campaigns through to punny gifs, Instagram Stickers and thumb-stopping content tailored for your business, we take the time to understand your needs and translate that into a strategic framework you’ll actually use.
Aruga is adept at developing and delivering powerful social media strategies that are transparent, easy to understand and implement, focused on genuine ROI that can be measured against your broader business goals.
UQ IMB
Digging deep for science
Health Dynamics 360
Adopting a holistic approach to lead generation
Brisbane EDA
Getting social in The City
The Princess Theatre
A right royal debut for a heritage-listed dame
Real Talk
The pathway to creative success is lined with diversity and dialogue
Real Talk
The Aruga team shares their mistakes made and lessons learnt on social media
Real Talk
Influencers or influenzas? The pros & cons of engaging influencers to promote a brand
Real Talk
Let's get reel: Should TikTok be worried about Instagram reels?
Tips & Advice
Looking into the crystal ball – the future of social media
Real Talk
Why emotional intelligence skills build better comms pros
Real Talk
The death of creativity: How PR agencies must breathe life back into an empty buzzword
Real Talk
New Country Lead appointed for Aruga NZ
Real Talk
The 6 most underrated social media platforms, according to Aruga
Real Talk
The pivot: Taking events online during COVID-19
Tips & Advice
Why social media etiquette should have a seat at the table
Client News
13 campaigns that made Aruga merry in 2021
Client News
Aruga extended its helping hands during COVID-19 and the results were hands-in-the-air amazing!
Real Talk
Community management fails & brands that get it right
Tips & Advice
Ho ho how to run social media Christmas campaigns
Client News
Helping hands: Our project to support small business
Work Culture
Our first Rumbletown Scholarship recipient forges a new pathway
Tips & Advice
Social media during COVID-19
Tips & Advice
The 5 secret tips of effective community management on social media