Ugly Xmas Rashie
We create, seed and amplify original content via an unrivalled network of business and media connections.
Igniting that spark between audience and brand is what we do – creatively-grounded PR that grabs attention like a box of glazed donuts.
Aruga’s team of results-focused publicists work with you to fine-tune your business’ key messages, uncover media-worthy angles, identify key spokespeople and most importantly, understand what success looks like to you.
Whether it’s a feature in your industry’s top trade magazine, a high-quality story in your Board Chair’s go-to national newspaper, a thought leadership piece that makes you the envy of your peers or simply attracting as many eyeballs as possible on your product or service, we know that success looks different to everyone.
We invest time early on to identify your goals and the project’s desired outcomes, set KPIs and craft a tailored, results-focused strategy anchored by well-researched story angles and media targets.
Silence, syndication and subscriptions: What the digital media evolution means for regional and community news
Aruga extended its helping hands during COVID-19 and the results were hands-in-the-air amazing!
Bold, brave and undeniably Brisbane: How Brisbane Festival defined a pandemic to stage a successful and safe event
Aruga’s content team is laden with leaders in their field who share a penchant for rich, dynamic content.
Our experienced writers, journalists, editors, producers and designers employ a wealth of skills, spanning strategic communication to savvy SEO to deliver word-perfect copy, eye-catching imagery and video, and clickable content.
From pun-filled social posts and snappy blogs to fact-based opinion editorials and insightful magazine features, Aruga helps you to tell your story, engage your audience and broadcast your wins. Our design capabilities range from personalised Instagram stickers through to polished publications and brand storytelling pieces.
Aruga has vast expertise across all stages and forms of content creation, from strategy, planning and key message consolidation; developing, designing and drafting content; to editing, auditing and ghost-writing.
Activations & Events
Stunts & Media Moments
From campaign executions that pop to traffic-stopping activations and A-list launches, Aruga creates buzz-worthy moments that get your business noticed.
We take the time to get to know your brand through deep-dive workshops and ideation sessions to understand your vision, before applying our unrivalled creativity, contacts and common sense to execute activations and events, publicity stunts and media moments that drive talkability.
This inimitable approach has become Aruga’s trademark and competitive advantage, capturing the imaginations of more than 200 unique brands in four years including global giants Taco Bell, Foot Locker, Converse and Tough Mudder.