Igniting that spark between audience and brands.

From campaign executions that pop to traffic-stopping activations and A-list launches, Aruga creates buzzworthy moments that place your brand squarely in the spotlight.

We get to know your brand and vision through deep-dive workshops and ideation sessions before applying our incomparable creativity, contacts and industry insight to drive results and talkability.

Our integrated campaign approach means we can put your brand directly in front of your audiences, wherever they are – news

Aruga’s team of results-focused publicists work with you to fine-tune your key messages, uncover news-worthy angles, identify key spokespeople and most

importantly, understand what success looks like to you.

We invest time up-front to identify your goals and your business’s desired outcomes, set KPIs and craft a tailored, results-focused strategy anchored by well-researched story angles and media targets.

Our innate knowledge of the media landscape – coupled with our unrivalled connections and established relationships – gives us an edge in creating headlines that capture attention for all the right reasons.

We’re the people you want in your corner when your brand is facing a battering.

Aruga’s reputation management experts are passionate about planning, preparing and building a strong foundation to guide you and your business through strange and challenging times.

We strategically build brand goodwill, identify reputational risks and potential issues, develop robust issues management frameworks and help you navigate any media enquiries, public scrutiny and stakeholder demands.

From pop-up activations and in-store launches to out-of-the-box events and experiential campaigns, Aruga and BonBon have the operational know-how and creative nous to ideate, conceptualise and execute impactful connections between brands and audiences.

We have an enviable network of suppliers and partners, a can-do attitude, peerless attention to detail and boundless energy to ensure events sparkle and resonate.

Whether you’re launching a new product, hosting a special event, or creating a unique brand experience, we tailor every element to align perfectly with your vision and objectives.

Aruga Studio is our dedicated design division, creating stunning and sophisticated brand solutions that grab attention at every touchpoint.

Our talented designers bring big-brand experience and senior expertise to every project – from business cards that mean business, logos that tell a story, websites with the ‘wow’ factor and publications that look posh.

Aruga Studio is an exercise in alchemy, combining creativity and big-picture thinking with precision and strategy to produce pure gold – eye-catching results that make an undeniable impact.