Media doesn’t drive connection, creativity does

Aruga’s unrivalled knowledge, connections and relationships across the media landscape give us an edge in creating headlines that capture attention. We establish your goals, desired outcomes and KPIs to craft a tailored, results-focused strategy anchored by well-researched story angles and media targets.

It takes a skilled operator to represent a brand and shape its narrative. Aruga’s media training program is uniquely tailored to your needs, offering expert insight, practical tips and live training scenarios. We equip you with the professional skills and confidence to navigate media opportunities, deliver polished presentations and exercise your power as a spokesperson.

Aruga’s cool head and steady hands equip you to weather any crisis, whether the storm is in a teacup, on social media or bearing down on your open-air event. Our expertise in advising strategy, identifying stakeholders, developing key messages and holding statements, efficiently managing media, scripting responses and communicating with care and deliberation stems from decades of experience. We’ve got your back – rain, hail or whine.

Media monitoring is critical to monitor your brand’s most vital resource – its reputation. Not only will it keep you on top of what’s being said about your brand – and who is listening – but it provides an essential measurement tool for planning, analysing and evaluating the success of your earned media efforts.

Aruga’s copywriting team has a passion for perfect prose – from books, magazines and media kits to brand messaging, award submissions and corporate publications. Our savvy storytellers create engaging and entertaining content, our trained journalists deliver professional and publishable pieces and our digital natives craft clickable content to make you the hero of your story.

Aruga works with some of Australia’s favourite social media influencers, content creators, media personalities, photographers and ambassadors. We’re strategic and insightful, brokering a perfect fit for your target audience and followers, establishing meaningful relationships, setting deliverables and ensuring their content best reflects your brand.