Brimming with creativity, grounded in strategy

Aruga’s methodology is equal parts substance and sparkle – we don’t just share your news, we create it! We get to know your brand and vision through deep-dive workshops and ideation sessions before applying our unrivalled creativity, research-led insights, contacts and campaign nous to drive results and talkability.

Igniting that spark between audience and brand is at the heart of Aruga – creatively grounded PR that grabs attention and turns heads. Aruga’s team of results-focused publicists work with you to fine-tune your key messages, uncover news-worthy angles, identify key spokespeople and most importantly, understand what success looks like to you.

Our switched-on scribes are a dab hand at creating thumb-stopping content customised to your channels and audiences. We tell your stories with entertaining blog posts, share your vision with on-brand website content and reach your friends, fans and followers with engaging eDMs. We’re as quick with our fingers as we are with our wit, developing rapid and reactive responses as well as executing longer lead social strategies.

Aruga’s copywriting team has a passion for perfect prose – from books, magazines and media kits to brand messaging, website audits, award submissions and corporate publications. Our savvy storytellers create engaging and entertaining content, our trained journalists deliver professional and publishable pieces and our digital natives craft clickable content to make you the hero of your story.

We specialise in developing and delivering powerful strategies across paid and organic social media across Facebook, Instagram, LinkedIn and TikTok. Our methods are transparent, easy to implement and focus on genuine ROI that you can measure against your business goals. From community management matrixes, content schedules and multi-channel advertising campaigns to thumb-stopping content, we help you navigate the fine line between fab and fad.

Aruga works with some of Australia’s favourite social media influencers, content creators, media personalities, photographers and ambassadors. We’re strategic and insightful, brokering a perfect fit for your target audience and followers, establishing meaningful relationships, setting deliverables and ensuring their content best reflects your brand.

Roll camera with confidence. Whether you’re using our trusted network of photographers and videographers or a preferred supplier of your own, our content team can project manage and art direct any content shoot. We take care of everything, from video scripting, storyboarding and location scouting to talent sourcing and on-camera training.

Aruga and BonBon have the operational know-how and creative nous to ideate, conceptualise and execute impactful connections between brands and audiences. Whether you’re launching a new product, hosting a special event, or creating a unique brand experience, we tailor every element to align perfectly with your vision and objectives.

Like a corporate cupid, Aruga brokers partnerships and manages collaborations to help you reach new markets, leverage existing audiences and amplify your brand awareness. Our well-connected partnership specialists work with you to explore and establish a roster of partnership activity and collaborative opportunities with like-minded brands and businesses.